Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas

by Edward W. Werz, Sally Germain

"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell . It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll

Genres: Business, Writing, Reference, Nonfiction

160 pages, Paperback

First published June 11, 1998

Reviews

[Don Schaufus Jr. · Rating 4 out of 5]

A good desk reference

[Nerdlinger · Rating 5 out of 5]

I had no idea that books like this existed. Essentially, it's a list of catch phrases for writing ad copy. Classic yet revolutionary, this colorful mosaic of ever-popular phrases is just the right tool for the job. <-- It's a bunch of nonsense like that.

Endless enjoyment for the inebriated.

[Vanessa · Rating 4 out of 5]

Helpful book to keep within reach when writing copy.

[Shandra · Rating 4 out of 5]

Pretty good if your in Advertising