VangoNotes for Principles of Marketing, 13/e

by Philip Kotler, Gary M. Armstrong

Study on the go with VangoNotes. Just download chapter reviews from Principles of Marketing, 13/e and listen to them on your mp3 player. Now wherever you are-whatever you're doing-you can study by listening to the following for each chapter of your textbook:

# Big Ideas: Your "need to know" for each chapter
# Practice Test: A gut check for the Big Ideas - tells you if you need to keep studying
# Key Terms: Audio "flashcards" to help you review key concepts and terms
# Rapid Review: A quick drill session - use it right before your test

Audiobook

About the author

Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations.
"He is the father of Marketing Management".
(Wikipedia)

Reviews

[Luciano Palma · Rating 3 out of 5]

I'm rating the "VangoNotes" edition of Kotler's book here.
I'd prefer spending more than 7 hours listening to an audiobook that contains the raw book.
About 75% of the time is spent on "tests" that aren't worth it.
Fair for the price, but tiring and not effective as promised.

[Tasneem Babaji · Rating 5 out of 5]

i want to read