コトラー&ケラーのマーケティング・マネジメント 基本編

by Kevin Lane Keller, ケビン・レーン ケラー, Kevin Lane Keller

455 pages, Paperback

First published January 1, 2008

About the author

Kevin Lane Keller is an international leader in the study of brands, branding, and strategic brand management, with research focused on improving marketing strategies through an understanding of consumer behavior. He has served as a consultant and advisor to marketers for some of the world’s most successful brands. He teaches the elective Strategic Brand Management.