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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done. In 2003, Seth Godin’s Purple Cow challenged organizations to become remarkable—to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, “That’s not good enough. We need to create a big moo!” But how do you create a big moo—an insight so astounding that people can’t help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world’s best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world’s smartest thinkers to answer this critical question. And the team—with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board—created an incredibly useful book that’s fun to read and perfect for groups to share, discuss, and apply. The Big Moo is a simple book in the tradition of Fish and Don’t Sweat the Small Stuff . Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.
208 pages, Hardcover
First published January 1, 2005
51 people are currently reading
2487 people want to read
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Displaying 1 - 30 of 148 reviews
February 15, 2008
sweet lord Mother of God, what was I thinking? Hard to imagine that there's a worse insult to the intelligence out there than the 'Who Moved my Cheese?' scam, but this book may just qualify.
I may actually burn this book, in some kind of ritual immolation sacrifice.
Updated Feb 15th. I posted the following, more detailed review on Amazon.com. Only to receive a creepy e-mail from Seth Godin, the editor, offering me a refund of the purchase price. I declined.
I don't know what came over me in the bookstore. Mysteriously, when I got home, this book was at the bottom of the bag. It's an embarrassment.
I would have thought it impossible to come up with something more stupid, more openly contemptuous of the very managers purportedly being 'helped', than the horrendous "Who Moved My Cheese?" of a few years back. You remember, the one which portrayed employees as mildly retarded rodents. But one shouldn't underestimate the intellectual arrogance of the consultant class, nor the gullibility of corporate management.
This book is infinitely worse. It turns out that there is no apparent limit to the degree of atrocity of the rubbish that can be generated (and printed) in an "unprecedented collaboration of the world's smartest business thinkers". Despite the separation of material in this book into separate chapters, there is no individual attribution of responsibility for the individual chapters. This is not a good sign.
Seth Godin, the nominal 'editor', obviously sees no problem in publishing a book which, for any concrete piece of strategic advice that is included, hedges its bets by also advising the diametrically opposing strategy. Thus, to succeed companies should:
1a. Stick with what they know and do it well. (Focusing on your specialty is key).
1b. Not get stuck in the rut of what they know, they should branch out. (Focusing on your specialty is fatal)
2a. (page 23) "ignore your customers" (the customer is ignorant and wrong).
2b. (page 64) the customer is always right.
3a. (page 31) "Every organization that gets into trouble falters because it waited too long to change...". (urgency is crucial)
3b. (page 136) "Remarkable doesn't always mean right now" (urgency is detrimental).
And so on. Because chapter authors are not individually identified, should your coin toss happen to choose the wrong option between 1a and 1b, 2a and 2b, 3a and 3b, there can be no assignable blame.
However, at least the examples above have the virtue of giving concrete, specific advice. If that makes you nervous, there is also plenty of this kind of gibberish:
Plant rocks.
Embrace the power of storytelling.
Ignore the regulations. (I'm trying to imagine how this would play out in, say, the pharmaceutical or biotech industries).
Imagine there's a tiger loose in your office. Breathe the fear. Fear is good.
You are not a cog. You are not ordinary. In fact, you are remarkable.
But if you're dumb enough to buy this book, you're a complete moron. Even by the extraordinarily lax standards for business advice books, it sets a new low.
Zero stars.
I may actually burn this book, in some kind of ritual immolation sacrifice.
Updated Feb 15th. I posted the following, more detailed review on Amazon.com. Only to receive a creepy e-mail from Seth Godin, the editor, offering me a refund of the purchase price. I declined.
I don't know what came over me in the bookstore. Mysteriously, when I got home, this book was at the bottom of the bag. It's an embarrassment.
I would have thought it impossible to come up with something more stupid, more openly contemptuous of the very managers purportedly being 'helped', than the horrendous "Who Moved My Cheese?" of a few years back. You remember, the one which portrayed employees as mildly retarded rodents. But one shouldn't underestimate the intellectual arrogance of the consultant class, nor the gullibility of corporate management.
This book is infinitely worse. It turns out that there is no apparent limit to the degree of atrocity of the rubbish that can be generated (and printed) in an "unprecedented collaboration of the world's smartest business thinkers". Despite the separation of material in this book into separate chapters, there is no individual attribution of responsibility for the individual chapters. This is not a good sign.
Seth Godin, the nominal 'editor', obviously sees no problem in publishing a book which, for any concrete piece of strategic advice that is included, hedges its bets by also advising the diametrically opposing strategy. Thus, to succeed companies should:
1a. Stick with what they know and do it well. (Focusing on your specialty is key).
1b. Not get stuck in the rut of what they know, they should branch out. (Focusing on your specialty is fatal)
2a. (page 23) "ignore your customers" (the customer is ignorant and wrong).
2b. (page 64) the customer is always right.
3a. (page 31) "Every organization that gets into trouble falters because it waited too long to change...". (urgency is crucial)
3b. (page 136) "Remarkable doesn't always mean right now" (urgency is detrimental).
And so on. Because chapter authors are not individually identified, should your coin toss happen to choose the wrong option between 1a and 1b, 2a and 2b, 3a and 3b, there can be no assignable blame.
However, at least the examples above have the virtue of giving concrete, specific advice. If that makes you nervous, there is also plenty of this kind of gibberish:
Plant rocks.
Embrace the power of storytelling.
Ignore the regulations. (I'm trying to imagine how this would play out in, say, the pharmaceutical or biotech industries).
Imagine there's a tiger loose in your office. Breathe the fear. Fear is good.
You are not a cog. You are not ordinary. In fact, you are remarkable.
But if you're dumb enough to buy this book, you're a complete moron. Even by the extraordinarily lax standards for business advice books, it sets a new low.
Zero stars.
July 7, 2015
Attending a work convention, I didn't know what to expect. Seth Godin was one of the presenters. He was dynamic, energetic and motivating. Based on his "Purple Cow" talk, one of my co-workers recommended I read the Big Moo. I wish I read this book ten years ago. Many of the concepts in this book were hard learned lessons through my experiences. Then again, if I read this ten years ago, would I have really paid close attention to what he said or just scoffed?
The good part is that most of his witty advice is only an affirmation of what I've learned and that I'm doing what I should be doing. I liked how he explained what perfection meant and how it differs from being remarkable. It is also interesting to note that those who work hard and keep quiet are unnoticed and left behind. This specifically gets to me because as a manager, I take care to ensure that those who are quiet are not left unnoticed. I make it a point to pay attention to these people.
One thing that stuck out for me is about juggling. Seth mentions the art of juggling is not the catching, it's the throwing. If you throw well, it will be easier to catch. I'm not sure I fully understand this one. Is that like being Teflon and nothing sticks? Overall, most of the things mentioned in here were not shocking. They are ironically a recycling of other business courses. Basically, I need to take my nose out of the weeds and keep my head from getting into the clouds. Focus on meaningful work, push the envelop and stay three steps ahead.
The good part is that most of his witty advice is only an affirmation of what I've learned and that I'm doing what I should be doing. I liked how he explained what perfection meant and how it differs from being remarkable. It is also interesting to note that those who work hard and keep quiet are unnoticed and left behind. This specifically gets to me because as a manager, I take care to ensure that those who are quiet are not left unnoticed. I make it a point to pay attention to these people.
One thing that stuck out for me is about juggling. Seth mentions the art of juggling is not the catching, it's the throwing. If you throw well, it will be easier to catch. I'm not sure I fully understand this one. Is that like being Teflon and nothing sticks? Overall, most of the things mentioned in here were not shocking. They are ironically a recycling of other business courses. Basically, I need to take my nose out of the weeds and keep my head from getting into the clouds. Focus on meaningful work, push the envelop and stay three steps ahead.
July 1, 2015
Originally I rented this book’s audio edition from my library so I could listen to it while exercising. Loved the book so much that I purchased the hardcover.
This may be Seth Godin’s best book , even better than the ‘purple cow’. And, yes, It is Godin’s book because he conceived the idea and talked all 33 (or better: 32 + himself) into writing this book.
The book’s concept is a genius. The topic is the Big Moo, which cannot be defined by one single person. The Big Moo is not a riddle but the fluent four dimensional quality of an extreme purple cow, which keeps on having purple calves (“the calves” are my personal definition, Godin does not say so in his book). Logically according to their different home environments and (business) circumstances, these calves need different “nourishments to grow”, just like Austrian or Swiss cows who live on high pastures eat different foods than cows in the flatlands of the Netherlands, Indian ‘holy’ cows, or even yaks in Nepal or Tibet.
By inviting so many different brilliant contributors, Godin circles the topic, allows different concepts, perspectives, and facets to shine, which together create the puzzle of a portrait of the Big Moo, a purple cow which keeps having calves.
My favorite stories (I listened to them three times)
• How to be a failure
• This is your first test
• The remarkable Gertrude Bell
• The one thing you can’t download
• Ten Things Smart Start-ups Know
• Fire the Gatekeepers
Bittersweet was the story, “Tear down this wall”. My kid brother Michael had told me that the wall was about to come down in 1988. Since I had had traveled Berlin, seen the wall, and even crossed over at Checkpoint Charlie, I told Michael to “not be silly.” About a year later, when indeed the wall came down, I stood corrected. Sadly Michael, my brilliant brother, died four years later from Multiple Sclerosis. Still, it made me proud again that he saw the signs nobody else saw.
5 stars for the Purple Cow and 6 for the Big MOO,
Gisela Hausmann, author & blogger
This may be Seth Godin’s best book , even better than the ‘purple cow’. And, yes, It is Godin’s book because he conceived the idea and talked all 33 (or better: 32 + himself) into writing this book.
The book’s concept is a genius. The topic is the Big Moo, which cannot be defined by one single person. The Big Moo is not a riddle but the fluent four dimensional quality of an extreme purple cow, which keeps on having purple calves (“the calves” are my personal definition, Godin does not say so in his book). Logically according to their different home environments and (business) circumstances, these calves need different “nourishments to grow”, just like Austrian or Swiss cows who live on high pastures eat different foods than cows in the flatlands of the Netherlands, Indian ‘holy’ cows, or even yaks in Nepal or Tibet.
By inviting so many different brilliant contributors, Godin circles the topic, allows different concepts, perspectives, and facets to shine, which together create the puzzle of a portrait of the Big Moo, a purple cow which keeps having calves.
My favorite stories (I listened to them three times)
• How to be a failure
• This is your first test
• The remarkable Gertrude Bell
• The one thing you can’t download
• Ten Things Smart Start-ups Know
• Fire the Gatekeepers
Bittersweet was the story, “Tear down this wall”. My kid brother Michael had told me that the wall was about to come down in 1988. Since I had had traveled Berlin, seen the wall, and even crossed over at Checkpoint Charlie, I told Michael to “not be silly.” About a year later, when indeed the wall came down, I stood corrected. Sadly Michael, my brilliant brother, died four years later from Multiple Sclerosis. Still, it made me proud again that he saw the signs nobody else saw.
5 stars for the Purple Cow and 6 for the Big MOO,
Gisela Hausmann, author & blogger
October 19, 2010
I wanted to like this book, because overall I think Seth Godin is brilliant. I enjoyed the first half of The Big Moo, but after that it became something of a chore to read, even at its short length. Too many of the anecdotes are the same message, dressed up in parable:
"Here's the story of So-and-so, who did something amazing and invented $foo when $foo didn't exist. And that's what you have to do, because your competition invented $foo yesterday and tomorrow $foo will be obsolete and meaningless, so you better not only invent $foo but also dump $foo because your competition's already working on $bar. Lather, rinse, repeat."
The book's simplistic message of "do things DIFFERENT than everyone else" simply loses its impact with frequent repetition. It's not a bad book by any means, but if you're looking for something to genuinely inspire you, you could probably do better.
"Here's the story of So-and-so, who did something amazing and invented $foo when $foo didn't exist. And that's what you have to do, because your competition invented $foo yesterday and tomorrow $foo will be obsolete and meaningless, so you better not only invent $foo but also dump $foo because your competition's already working on $bar. Lather, rinse, repeat."
The book's simplistic message of "do things DIFFERENT than everyone else" simply loses its impact with frequent repetition. It's not a bad book by any means, but if you're looking for something to genuinely inspire you, you could probably do better.
October 19, 2010
What I didn't know was this book is actually a compilation of 33 authors, which includes Malcolm Gladwell, Guy Kawasaki and Seth himself. Some piece are stronger than others, while there are a few that are terribly weak and non-inspiring. It's difficult to enjoy this book due to its nature. There's no continuity between the chapters, and some barely stick to the theme.
Regardless, the book is for a good cause. All profit goes to charity. If you are looking for a book to get started to read up on about marketing, product development or even motivation - this could be the book for you. If you're a seasoned reader of the same kind, buy one for the cause and put it nicely in your bookshelves.
Regardless, the book is for a good cause. All profit goes to charity. If you are looking for a book to get started to read up on about marketing, product development or even motivation - this could be the book for you. If you're a seasoned reader of the same kind, buy one for the cause and put it nicely in your bookshelves.
September 25, 2011
Trying to read a lot of business books to kick start my business for next year. This one just left me a little confused with small snippits of advice mixed in with stories. Some of the mantras were ok, but practice, practice, practice? Um yeah my mum told me that in year 3 (and always take time to read the questions in an exam, surprisingly that is the best advice I think I was given all the way through high school and Uni...) I read this instead of the purple cow as it isn't available at the moment in the library. Not making me want to get that purple cow yet...
August 14, 2020
An occasional gold nugget of business advice in there but generally a lazy collection of parables, case studies and lessons...often with conflicting advice. It said all the contributors wrote their parts for free so hopefully this wasn't a moneymaking venture for Seth Godin. More cash cow than Purple Cow.
December 2, 2009
33 successful people, 33 short writings.
All good advices on what to do or what not to do - how to be remarkable, how not to disappear, why you should never stop improving.
As usual, the book itself won't explain why the ideas would work for you.
But the people who wrote them are pretty successful people, and that would validate their points.
Unless your definition of success differs, in that case, you can disregard the advices.
And if you want a short summary of the book, here it is:
Work hard, be brave, be creative, be nice, don't imitate, and don't give up.
Just dressed up in more words.
And one more thing, before I forget.
The 33 people sometimes contradict each other. They give opposing advices.
Is that bad?
No, not really. You just have to think, and create your own solution, decide what is best for you.
Sorry, you can't just get everything without any work. Not even with books.
All good advices on what to do or what not to do - how to be remarkable, how not to disappear, why you should never stop improving.
As usual, the book itself won't explain why the ideas would work for you.
But the people who wrote them are pretty successful people, and that would validate their points.
Unless your definition of success differs, in that case, you can disregard the advices.
And if you want a short summary of the book, here it is:
Work hard, be brave, be creative, be nice, don't imitate, and don't give up.
Just dressed up in more words.
And one more thing, before I forget.
The 33 people sometimes contradict each other. They give opposing advices.
Is that bad?
No, not really. You just have to think, and create your own solution, decide what is best for you.
Sorry, you can't just get everything without any work. Not even with books.
November 29, 2023
A collaborative book edited by Seth Godin, featuring contributions from various authors. The book explores the concept of being remarkable in business and life.
1. **The Pursuit of Remarkability:**
- The central theme is the idea that aiming for perfection can be a hindrance, and instead, individuals and businesses should focus on being remarkable—standing out in a positive way.
2. **Differentiation and Uniqueness:**
- The book emphasizes the importance of differentiation. Being remarkable involves finding what makes you or your business unique and leveraging that distinction.
3. **Challenging the Status Quo:**
- Remarkable individuals and businesses challenge the status quo. They question conventional wisdom and are willing to take unconventional paths to achieve success.
4. **Embracing Change:**
- Remarkability often involves embracing change and adapting to new circumstances. Being open to innovation and evolution is a key aspect of standing out.
5. **Contributions from Various Voices:**
- As a collaborative work, the book presents a diversity of perspectives and insights from different authors, each contributing their unique take on what it means to be remarkable.
6. **The Power of Stories:**
- The book explores the role of storytelling in being remarkable. Compelling narratives and experiences create emotional connections that set individuals and businesses apart.
7. **Customer-Centric Approach:**
- Remarkable businesses prioritize the customer experience. Going above and beyond to meet customer needs and expectations is a hallmark of remarkable service.
8. **Taking Calculated Risks:**
- Remarkable individuals are often risk-takers. The book encourages a mindset that is willing to take calculated risks rather than playing it safe.
9. **Creativity and Innovation:**
- Creativity and innovation are essential components of remarkability. The book explores how thinking outside the box and bringing fresh ideas to the table contribute to standing out.
10. **Continuous Improvement:**
- Rather than aiming for perfection, the book suggests a focus on continuous improvement. Being remarkable is an ongoing process of refinement and growth.
"The Big Moo" serves as a collection of insights and perspectives on the concept of remarkability. It encourages individuals and businesses to embrace their uniqueness, challenge norms, and prioritize the pursuit of being remarkable over the quest for perfection.
1. **The Pursuit of Remarkability:**
- The central theme is the idea that aiming for perfection can be a hindrance, and instead, individuals and businesses should focus on being remarkable—standing out in a positive way.
2. **Differentiation and Uniqueness:**
- The book emphasizes the importance of differentiation. Being remarkable involves finding what makes you or your business unique and leveraging that distinction.
3. **Challenging the Status Quo:**
- Remarkable individuals and businesses challenge the status quo. They question conventional wisdom and are willing to take unconventional paths to achieve success.
4. **Embracing Change:**
- Remarkability often involves embracing change and adapting to new circumstances. Being open to innovation and evolution is a key aspect of standing out.
5. **Contributions from Various Voices:**
- As a collaborative work, the book presents a diversity of perspectives and insights from different authors, each contributing their unique take on what it means to be remarkable.
6. **The Power of Stories:**
- The book explores the role of storytelling in being remarkable. Compelling narratives and experiences create emotional connections that set individuals and businesses apart.
7. **Customer-Centric Approach:**
- Remarkable businesses prioritize the customer experience. Going above and beyond to meet customer needs and expectations is a hallmark of remarkable service.
8. **Taking Calculated Risks:**
- Remarkable individuals are often risk-takers. The book encourages a mindset that is willing to take calculated risks rather than playing it safe.
9. **Creativity and Innovation:**
- Creativity and innovation are essential components of remarkability. The book explores how thinking outside the box and bringing fresh ideas to the table contribute to standing out.
10. **Continuous Improvement:**
- Rather than aiming for perfection, the book suggests a focus on continuous improvement. Being remarkable is an ongoing process of refinement and growth.
"The Big Moo" serves as a collection of insights and perspectives on the concept of remarkability. It encourages individuals and businesses to embrace their uniqueness, challenge norms, and prioritize the pursuit of being remarkable over the quest for perfection.
January 11, 2020
The Big Moo is Seth Godin's sequel to Purple Cow, where he argues that to create momentum, you need a disruptive idea that creates "wow" from observers. The Big Moo is supposed to be the "how to" follow up that explains how you create that anomalous cow. That is Godin's promise. But he doesn't deliver on that promise at all.
Instead, what you have in The Big Moo is a sort of grab bag of encouragement and wisdom from 33 business leaders. Unsurprisingly the wisdom of these leaders is disparate and sometimes contradictory. Read as a sort of daily inspiration it's a worthwhile book.
One thing I don't understand is why Godin chose to not disclose the names of the authors of each chapter. He says he does so in order to keep the flow of the book and not distract, but it's impossible for a book with 33 co-authors to have a smooth flow and build an argument. It's laudable Godin tried to do that and there are some themes that are lumped together, but in general, it's a grab bag of thoughts and Godin would have been better served to acknowledge that and let us know who wrote what.
That said, it's a quick read, and won't waste your time as a reader to consider some provocative gems in The Big Moo.
For more reviews see www.thebeehive.live.
Instead, what you have in The Big Moo is a sort of grab bag of encouragement and wisdom from 33 business leaders. Unsurprisingly the wisdom of these leaders is disparate and sometimes contradictory. Read as a sort of daily inspiration it's a worthwhile book.
One thing I don't understand is why Godin chose to not disclose the names of the authors of each chapter. He says he does so in order to keep the flow of the book and not distract, but it's impossible for a book with 33 co-authors to have a smooth flow and build an argument. It's laudable Godin tried to do that and there are some themes that are lumped together, but in general, it's a grab bag of thoughts and Godin would have been better served to acknowledge that and let us know who wrote what.
That said, it's a quick read, and won't waste your time as a reader to consider some provocative gems in The Big Moo.
For more reviews see www.thebeehive.live.
May 9, 2023
The Big Moo is a book that aims to inspire you to be remarkable in your business and personal life by sharing stories and insights from 33 successful authors and entrepreneurs. Some of the main themes of the book are:
- Don't be afraid to take risks and try new things.
- Don't settle for being good enough, strive to be the best.
- Don't follow the crowd, stand out and be different.
- Don't focus on the short term, think about the long term impact.
- Don't be complacent, keep learning and improving.
The book is meant to spark your imagination and motivate you to create something remarkable that people will talk about and remember.
Source: Discussion with Bing, 10.5.2023
(1) The Big Moo: Stop Trying to Be Perfect and Start Being. https://www.goodreads.com/book/show/9.... (thanks!)
(2) The Big Moo - Wikipedia. https://en.wikipedia.org/wiki/The_Big....
(3) The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable. https://www.amazon.com/Big-Moo-Trying....
- Don't be afraid to take risks and try new things.
- Don't settle for being good enough, strive to be the best.
- Don't follow the crowd, stand out and be different.
- Don't focus on the short term, think about the long term impact.
- Don't be complacent, keep learning and improving.
The book is meant to spark your imagination and motivate you to create something remarkable that people will talk about and remember.
Source: Discussion with Bing, 10.5.2023
(1) The Big Moo: Stop Trying to Be Perfect and Start Being. https://www.goodreads.com/book/show/9.... (thanks!)
(2) The Big Moo - Wikipedia. https://en.wikipedia.org/wiki/The_Big....
(3) The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable. https://www.amazon.com/Big-Moo-Trying....
January 15, 2019
Here’s the thing: I don’t like collections of short essays and I know this about myself. But This Is Marketing wasn’t available in my Scribd account when I wanted to listen to it, and I love Seth Godin, so I took a risk.
Unfortunately, it wasn’t a risk that paid off. There were a few tidbits I appreciated, but for the most part I felt like it was too surface-y and all over the place. While I appreciate the wisdom that Seth packs into short posts on his blog, I didn’t feel like this book delivered as much punch.
(In keeping with my resolution to give more realistic ratings, I’m giving this 2 stars despite my inclination to give it 3. It was definitely below average, but ouch, 2 stars hurts.)
Unfortunately, it wasn’t a risk that paid off. There were a few tidbits I appreciated, but for the most part I felt like it was too surface-y and all over the place. While I appreciate the wisdom that Seth packs into short posts on his blog, I didn’t feel like this book delivered as much punch.
(In keeping with my resolution to give more realistic ratings, I’m giving this 2 stars despite my inclination to give it 3. It was definitely below average, but ouch, 2 stars hurts.)
December 31, 2019
I really enjoyed this book. First of all, it’s a Seth Godin project, so you know it will be good. Second, he is collaborating with 33 other business leaders, authors, etc. who are some of the best at what they do. People such as Reid Hoffman, Mark Cuban, and Malcolm Gladwell just to name a few. The number of great stories and examples are numerous. It’s a follow up to his best seller, The Purple Cow. The lessons learned are super insightful and give the reader an edge over just about everyone else who doesn’t have the same insight. If you’re looking to start a business, launch a project, lead an initiative, or help your organization to thrive in the modern day economy, this book will help you stand out and be remarkable.
March 22, 2021
I originally bought this audio book because I think it would be easy to get through,it was but somehow most of it end up becoming background noise and it was hard to pay attention.
They are some good points in the book though
* You do not get the job done by playing it safe.
* If you approach things with biginners mind your able to observe things better and see things clearer because your not putting on what you already know unto the experience.
*Sometimes we have to try things without overthinking or else we will never really make it that far.
* When you hire somebody new for your orginaztion value their input because what they have to offer might turn your business around for the better.
Well atleast I learned something 😂😂
They are some good points in the book though
* You do not get the job done by playing it safe.
* If you approach things with biginners mind your able to observe things better and see things clearer because your not putting on what you already know unto the experience.
*Sometimes we have to try things without overthinking or else we will never really make it that far.
* When you hire somebody new for your orginaztion value their input because what they have to offer might turn your business around for the better.
Well atleast I learned something 😂😂
March 16, 2019
Overrated. Saw this in many "Top Marketing Books Of All Time" lists. Seth Godin has one central idea and he rambles about it throughout the book. There is no logical structure or sequence-written like he accumulated many blog posts. The key idea is not original either-repackaged, inspired by Geoffrey Moore's "Crossing The Chasm", and bits and pieces of Godin's other work.
Can someone gain something out of this? Not exactly, but if you have read the work of Geoffrey Moore, Al Ries, Jack Trout-this will be like recapping the original ideas in a new context.
Can someone gain something out of this? Not exactly, but if you have read the work of Geoffrey Moore, Al Ries, Jack Trout-this will be like recapping the original ideas in a new context.
December 19, 2018
I listened Seth Godin read this collection of essays. I’ve decided that he could read the phone book and I’d listen intently. But really, I enjoyed this bunch of vignettes and stories and insights. I especially liked that in the audio version, they left out the author of each section so as to minimize that information as a distraction.
July 31, 2022
I think this book would be good for a person who has fewer than five years of career experience or for someone stuck in a rut. The book focuses on motivation (a few rungs higher than motivational posters seen in offices in the late 90s through the 00s) but lacks substance. I feel bad for critiquing the book, as I am a fan of Seth Godin.
June 11, 2017
This is essentially just a book full of advice about ways to be remarkable. Some of the advice is remarkable, some of it is just so-so. If you're looking for a bunch of quick stories to use as a pep talk to get started, one of these might connect with you.
May 9, 2018
Many inspiring short stories and text's written by several people who have found success in their field of career. Motivational read to with many takeaways to anybody, whom wants to their business to flourish.
September 18, 2018
The book is full of direct messages. It started with "It's either you're remarkable or invisible"
and "Real security comes from growth" and then concluded with "Readiness is overrated" and simply "Start".
and "Real security comes from growth" and then concluded with "Readiness is overrated" and simply "Start".
April 6, 2019
Great insights from some amazing people
Take a look at your life and ask yourself what is the value of getting inside some of the most beautiful minds of our generation. This is a MUST read for everyone you know!!
Take a look at your life and ask yourself what is the value of getting inside some of the most beautiful minds of our generation. This is a MUST read for everyone you know!!
January 15, 2020
3.5 stars. A fascinating collection of short essays on business, mindset and marketing. A truly insightful and inspirational set of ideas though I think my personal preference would be for a more in-depth look at each idea.
July 25, 2017
As always, somewhat inspirational message and a good read, not too many practical/actionable takeaways.
August 1, 2017
Nice concise book.
Lots of take aways and things you think about.
Lots of take aways and things you think about.
October 4, 2017
Seth Godin never stops of delivering great things that are remarkable and unique. This book (again)one of the books that help you to achieve new things in life and to really think outside the box.
December 13, 2017
I listened to the audiobook while I did daily tasks and that was about rhe level of attention it deserved. There were good tidbits but overall, nothing mindblowing. It was worth a go-through.
June 9, 2018
Some good advice, some dreadful advice, lots of interesting stories.
July 31, 2018
Good ideas, but rather disorganized. Good if you are looking for a pep talk, but you won't find a system here.
August 4, 2018
This book was for me. Thank you Seth Godin. Enough said. I now need to go and publish...
November 6, 2018
Enjoyable. Short essays by a variety of influencers.
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