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128 pages, Paperback
First published January 1, 1996
As the university-educated population grows, it is not so much the number of those who read that increases, but the number of those who want to be read…. If all those who wanted to be read would actually read, there would be an unprecedented boom, because never have so many millions of people dreamed of being published. But the hardly pleasant narcissism of “read me and I’ll read you” has degenerated into a narcissism that isn’t even reciprocal: Don’t ask me to pay attention to you; pay attention to me.
It bothers us when we can’t find a book, the very book that should be where we want it to be at the precise instant we want it. We accuse booksellers of being incompetent, if not of conspiring against the one marvelous book that by rights should be everywhere in the universe. ...upon observing booksellers, befriending some of them, and reflecting on their difficulties, I realized that their task is impossible. Though there may be—and are—both excellent and incompetent booksellers, the underlying problem goes beyond individual ability. To be angry because a book isn’t where you want it to be is to be angry at the randomness of fate.This was much more about publishing than reading in an age of abundance. There were many quotable sentences and paragraphs. There was also a lot of repetition and dry sections citing hard data that I wasn’t expecting. However, I learned quite a bit about the logistics, economics, and the overall process of getting a published book produced and (hopefully) into readers’ hands. I also learned why the price of making books is relatively low compared to other mass media, which are so high they are subsidized through advertising. This low price makes it possible for books to cater to small, specialized audiences in ways that TV and movies do not. You will never see that spicy, rivals-to-lovers, queer, hockey, sports romance on the screen unless it’s a bestseller first with a proven audience of some size. (Not to mention that sprawling epic fantasy series that kills off all your favorite characters with alarming regularity.) There were interesting points on how writing has become much more prestigious than reading, and that a large chunk of publishing (academic journals, textbooks, etc.) is therefore never really read.
Instead, we must take joy in fate, seek it out, celebrate it, explore bookstores in hopes of a miracle.