3.5/5: turns from being different to being not too bad a deal
Minnesota had a solid moment between about 1987 and 1996. Prairie Home Companion was at its peak cultural relevancy, Mall of America was a big thing, Fargo, Mighty Ducks, Prince, that one movie with Arnold Schwarzenegger, that one Super Bowl with the weird halftime show, etc. Real quality decade for us because people found my state exotic for some reason. I blame the accents.
This book was a part of that decade, really almost kicking it off, and it did well at making Minnesotan/north Midwestern culture unique. Mohr is at his best when he leans into banal silliness, mostly when he shows dialogue and "mistakes" outsiders would make. The gift-giving/gift-receiving parts are genuinely funny, tips for The Wave and the Minnesotan Goodbye are as hilarious as they are real, small references and cuts to stuff like the Metrodome and Mondale are dropped just subtly enough to give you a surprise little jolt of recognition. Mohr straight-up knows what he's talking about, and that's what makes this book not a bad deal.
But some parts of the book, especially early on, are a bit different. It can swing somewhat rudderless from one story to another in a chapter without adequate transition. He also includes chapter sections like advertisements and the "where to visit" parts, which don't feel genuine and don't have a foundation of Midwestern silliness that the other parts have. They occasionally funny or poignant, but they just don't go along with the rest of the book, which has its satirical claws dug firmly into the Minnesotan ground (which is currently covered in ice).