L'autrice illustra la genesi storica della cultura del consumo contemporanea, le principali teorie che hanno cercato di spiegare i comportamenti dei consumatori, i rapporti di potere implicati nelle pratiche di uso e consumo dei beni. Al chiarimento teorico sono affiancati numerosi esempi concernenti le mode giovanili e i consumi connotati in base al genere, la cucina etnica e i disordini alimentari, la televisione e le scelte del tempo libero, le spese sanitarie e i boicottaggi contro le multinazionali. Da queste esplorazioni emergono i meccanismi attraverso cui la cultura del consumo viene poi "negoziata" nella quotidianità da soggetti impegnati a costruire una propria identità e un proprio stile di vita.
Absolutely diabolical read. Had to read chapter 7 for one of my undergraduate modules - which is ironic as I neither major in history, politics or philosophy. The author attempts to appear painstakingly abstract in every sentence just to deliver or convey an argument, often by utilising very specialized terms and offering no clarification to what those terms may mean, which is almost incomprehensible to any lay person. It’s indubitably hair-splitting, horrendous and angering to continue reading through at times. I’d much rather read Harry Potter than this piece of awful garbage by Roberta Sassatelli.
An interesting book that gives an interesting, albeit complex, summary of the development of consumption theory dating back to the industrial revolution. The book is, however, quite western-centric and some of the chapters will be extremely hard to read because of the heavy academic and philosophical terms that are not clearly defined by the author, so not recommended to everyone.
Molto interessante e viene affrontato in modo tecnico e teorico tutto il mondo della società dei consumi, dalla nascita fino ad oggi. Consigliato soprattutto per studi sociologici o di marketing
Is split into 3 subsections, History, cultural theory and political implications of consumer culture. VERY hard read, as in really not good for students who don't have a stellar grasp of the English language (and that includes most US college students). I'm a mid 40's Ph.D and I had a bit of struggle following it because of the complexity of the embedded sentence structures and the use of words so obscure that they will probably never show up on an SAT exam. I'm just starting my education in the field (my school wants me to teach it), but its discussions of history and anthropological theory (both my areas) correlate to what I already sort of knew -- but had never focused on directly. Lots of Pierre Bourdieu, Jean Baudrillard etc for the theory parts, discussions of consumerism not really existing as a cultural phenomena till the colonial age (1650's), the interplay between people and things, constructions of personal identity, how local cultures shift the meaning and usage of items, how even McD's is forced to modify to local markets, etc.
A good read for a phd type wanting to dive into the deep end, but not really good for the average student (I think they're response will be to just stop reading and show up unprepared)
Is split into 3 subsections, History, cultural theory and political implications of consumer culture. VERY hard read, as in really not good for students who don't have a stellar grasp of the English language (and that includes most US college students). I'm a mid 40's Ph.D and I had a bit of struggle following it because of the complexity of the embedded sentence structures and the use of words so obscure that they will probably never show up on an SAT exam. I'm just starting my education in the field (my school wants me to teach it), but its discussions of history and anthropological theory (both my areas) correlate to what I already sort of knew -- but had never focused on directly. Lots of Pierre Bourdieu, Jean Baudrillard etc for the theory parts, discussions of consumerism not really existing as a cultural phenomena till the colonial age (1650's), the interplay between people and things, constructions of personal identity, how local cultures shift the meaning and usage of items, how even McD's is forced to modify to local markets, etc.
A good read for a phd type wanting to dive into the deep end, but not really good for the average student (I think they're response will be to just stop reading and show up unprepared)