Entrepreneurship

by William D. Bygrave, Andrew Zacharakis

How do you come up with a good idea for a business? What are the unique marketing challenges that you'll face? How do you acquire the necessary financing? Written by one of the biggest names in the field, this book will arm readers with the knowledge to turn inspiration into results. It explores the trials and tribulations of entrepreneurship so that readers will have the necessary tools to start their own businesses. Critical steps are explained in an engaging style that helps make complex issues easy to understand.
* Integrates case studies throughout the chapters to show readers how the information is applied in the real world.
* Outlines successes as well as failures to paint a realistic picture of the difficulties involved in starting a business.
* Discusses how to recognize opportunities and formulate a winning strategy.
* Explains how to create a business plan and build pro forma financial statements.
* Covers how to acquire equity financing and getting access to funds.

Genres: Business, Entrepreneurship, Nonfiction

Paperback

Published March 16, 2007

Reviews

[Razvan · Rating 2 out of 5]

Not sure why this book has over 4 stars. I couldn't even read the entire book because it's full of empty statements and it tries to set down an exact framework of how things should be in entrepreneurship. "Entrepreneurship can be taught", the authors say. Based on what? The authors didn't even have a record of starting businesses. Another quote: "students with the aptitude to start a business can become better entrepreneurs". I... just... can't. Rule of thumb, always google the authors and if they don't have experience starting and running businesses just ignore the book. I worked with startups myself and even started a business and that's why I find this book so painful to read. My advice: please avoid this book. Read some Eric Ries or biographies by Walter Isaacson.

[Roberto Intriago · Rating 4 out of 5]

A really complete book for starting a company