Multisensory Packaging: Designing New Product Experiences

by Carlos Velasco (editor)

Chapter 1: Introduction to multisensory product packaging
Part Packaging and the senses

Chapter 2: Packaging colour and its multiple roles
Chapter 3: Food imagery and transparency in product packaging

Chapter 4: The role of typeface in packaging design

Chapter 5: Sonic How packaging sounds influence multisensory product evaluation

Chapter 6: Tactile/haptic aspects of multisensory packaging design

Part Multisensory packaging frameworks and contexts

Chapter 7: On the embodied origins of product perception and sensory evaluation

Chapter 8: The Multisensory Analysis of Product Packaging (MAPP) framework

Chapter 9: Influencing healthy food choice through multisensory packaging design

Chapter 10: Multisensory premiumness

Chapter 11: Multisensory packaging design across cultures

Part The future of multisensory packaging

Chapter 12: The consumer neuroscience of packaging

Chapter 13: Multisensory consumer-packaging interaction (CPI): The role of new technologies

396 pages, Paperback

Published January 17, 2019