The study is a contribution to the works in behavioural finance which understands the relationships between social, economic and psychological factors that influence individual investors investment process. The study is an empirical work conducted to understand the demographic influence of investment decisions with respect to investment alternatives in a given defined financial economic environment.
Saurabh is a Harvard and IIT educated life skills educator and has conducted hundreds of experiential learning workshops with children. He is the creator of Dabung Girl, SuperAvni, Purple Flame and Ticky Tikku comic book series.