For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration and knee-jerk reactions. Jerry Wilson's 151 Quick Ideas to Get New Customers takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging. The basic Attract an endless flood of new customers at little or no cost!
151 Quick Ideas to Get New Customers demonstrates that you don't have to use expensive and never-ending sales events, coupled with expensive advertising and energy-zapping promotions, to turn on a constant, never-ending flow of new prospects. And you don't have to invent any new approaches, concepts, or buzzwords to do it! Just follow some of Jerry Wilson's 151 proven ideas and discover amazing results--fast!
Jerry Wilson has spent more than 25 years researching what his clients--small and medium-sized businesses just like yours--need to do to be successful in today's marketplace. These powerful ideas work! Each is presented in a bite-sized package that encourages instant execution. No long chapters with endless justifications, pontifications, philosophy, and personal stories. Just 151 great, practical ideas any business manager and owner can use to make an immediate difference in his or her business success.
How much could just one good idea be worth to you? It could be worth a fortune! How much has McDonald's made by selling millions of Happy Meals? And what was it worth for Kinko's to offer 24/7 copy center hours? Don't overlook the one good idea that could make your business a success!
Many chapters sounded repetitive. Overall a good book but I guess the author didn't intend this book to be read as a typical novel but rather as a guide where you keep on revisiting advice every few years. Most of the chapters were solely for salesmen who used to do their business pre-mobile phone era. There's hardly any mention of leveraging the power of social media or any other form of communication.
While reading this I realised from these principles that we all are in the business of selling, and what we sell most times are character and attitude. The product would also speak for it self if it is for quality or not. So to encompass it all, you are what you sell and you can never give what you do not have. A simple, short and practical book worth reading. #Bibliophile #Goodreads