Package & Label Design

by Stephen Knapp

In today's competitive international market, it is necessary to have more than just a great product. The package and label needs to draw the consumer's eye and entice them to purchase the item. There is no formula for great package design as each product varies in size, shape, and material. Designers are challenged, and their resulting creativity and innovation is showcased in this full-color volume, Package and Label Design. From hang tags on clothing items to boxes for popcorn, the 250 images in this book represent designers from thirteen countries. Filled with new and creative ideas for package and label design, you will refer to this inspiring volume again and again. The CD-ROM companion contains all designs from this book plus 400 more from previous Rockport package and label design books. All images are referenced by designer and subject and include information about the designers and the techniques used.

158 pages, Hardcover

First published December 1, 1997

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