Dr. Edward M. Hallowell is an expert on ADHD, so it’s kind of funny that he’s written a business book on motivating your employees. (Are my employees hyperactive children? Some managers might say their employees act this way!) As a scientist with vast knowledge on the human brain and behavior, Hallowell can really strut his stuff. As a writer, he is pretty clear and concise. He quotes a lot of great sources, and some of his stories and examples are fascinating.
There are three reasons I am giving this book three stars; despite the interesting subject and some neat ideas, Hallowell forgot his core audience, I feel the style of writing is fairly typical of business books, and I believe many of his anecdotes could be better.
First of all, his core audience is comprised of business people. As an organizational consultant and facilitator, I know that his lively cover and his subject are likely to attract trainers, HR people, and creative types to pick up this book. The people it doesn’t attract – the people it should attract – are the managers. The writing could do more to capture these audiences.
Sadly, I have found that you can’t just bring up a bunch of good ideas and have managers cherry pick among them for what they think will work. True, a few managers are creative like that; this book will set them afire with employee-engaging fury. Other supervisors want to see the ideas in action; still others want to be given an outline on how to work the ideas into their workplace. A good many supervisors want step-by-step directions. It’s a scale, and my guess is that only about one in four managers is really creative enough to take Hallowell’s ideas and run with them. The other three have some level of creativity from “Show me and I’ll figure it out,” to “Give me exact directions, and I will follow them to the letter.”
Hallowell taps into the first, creative type. He misses the people looking for concise examples, guidance, or explicit instructions. Perhaps it can be argued that the less inventive managers wouldn’t think to pick up Hallowell’s book. However, if you pick up another book from last year – Chip and Dan Heath’s Switch – you find a creative, energetic read that tells engrossing stories AND includes step-by-step instructions. In other words, Switch succeeds with difference audiences where I feel Shine fails.
The writing style is also a little pedestrian. Hallowell tells an anecdote (we’ll get to the quality of that in a minute), outlines what his story means, gives a lot of facts and figures and studies, and then lists off a lot of neat stuff you can do. It gets old. It’s also been done about a bajillion times before in a bajillion other business books.
Finally, his anecdotes are wan. Hallowell says they’re from live studies, but they feel so dull, simple and lifeless. There is no emotional grab. Perhaps as a doctor, Hallowell has stripped all the personal out of these stories to protect doctor-patience confidence. I’m just guessing, because as real people, Hallowell’s examples were thin and hollow.
Again, I think of Chip and Dan Heath. They tell stories about Jerry Sternin going to Vietnam to help underprivileged families learn how to feed their children healthy meals. The Heaths talk about teenage cancer survivors and how to encourage them to take their medication. They bring up examples on how Target got so colorful. That’s engaging, fascinating stuff.
Hallowell writes like this: “Greg, an ambitious talented man in his thirties, knew something was seriously wrong. He wasn’t working anywhere near his best, and despite his efforts to stay positive, he was feeling more and more cynical about his job.” Dull. Sorry, maybe I lack empathy, but I don’t care.
That being said, Hallowell’s studies and insights contain a lot of wisdom. He obviously has a vast store of data, and he has some ideas for how business could use these to engage employees. He just hasn’t quite written the book that is direct and engrossing enough so that almost any manager and supervisor in need could immediately use it.