Brand Royalty: How the World's Top 100 Brands Thrive & Survive

by Matt Haig

A simple equation, but as no two brands are the shame, identifying what those winning qualities are is not easy. And given that the whole point of branding is to create a distinct identity, it s absurd to look for a single magic formula. Matt Haig has now set himself the controversial task of identifying the world s top 100 brands. But there are hundreds of successful brands, so what influenced the author s choice? He applied a range of not simply financial success but longevity, technological advancement, new product development, workplace revolution, mass communication, and other seismic global achievements. The brands are also usefully grouped into 17 categories such as Innovation brands, Status brands, Emotion brands and so on. The result is the most comprehensive, entertaining and illuminating collection of brand success stories ever told. From Adidas to Zippo, Beckham to Wrigley, Coca-Cola to Volkswagen, we re guided through a gallery of the world s best-known names and given a rare insight into the secrets of their success and what makes each absolutely unique

Genres: Business, Nonfiction

329 pages, Paperback

Published October 28, 2006

About the author

Librarian Note: There is more than one author by this name in the Goodreads database.

Reviews

[فهد الفهد · Rating 3 out of 5]

Brand Royalty: How the World's Top 100 Brands Thrive & Survive

فكرة الكتاب هي عرض مئة علامة تجارية وأسباب نجاحها، ولكنه ينتهي إلى أن يكون شيء شبيها بإعلان دعائي عن كل علامة من هذه العلامات.

[Daniela · Rating 1 out of 5]

Desicartea e o galerie internationala a celor mai admirative branduri, cu identificarea factorilor care le-au u determinat succesul se ofera o informatie vaga a companiilor cunoscute.
Deja dac[ te itnereseaza istoria detailata a unei companii cunoscuta la nivel mondial - recomand sacauti o carte dedicata doar brandului care te intereseaza.

[Paul · Rating 3 out of 5]

good case study book on different successful brands. A good place to start in trying to understand why some brands succeed. Need to read this book with the other one (Brand failures) to understand the full picture.

[Indrani Sen · Rating 3 out of 5]

A high-level overview of the many successful brands of the world. The book is a bit dated. Still a good peep into the world of branding

[Leader Summaries · Rating 5 out of 5]

Desde Leader Summaries recomendamos la lectura del libro Las mejores marcas del mundo, de Matt Haig.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, gestionar marcas y posicionamiento.
En el siguiente enlace tienes el resumen del libro Las mejores marcas del mundo, Cómo prosperan y sobreviven las marcas de éxito: Las mejores marcas del mundo

[Alex Bîtcă · Rating 3 out of 5]

Am inceput sa ma cam plictisesc spre sfarsit. E clar ca multe dintre companii mergeau pe aceleasi strategii de branding, e clar ca au fost folosite in mare aceleasi formule de marketing, dar ma obosea sa citesc aceleasi lucruri si aceleasi concluzii la o mare parte din banduri. Dar asta nu inseamna ca este o carte rea; merita atentie si poti desprinde cate ceva destul de util din ea... Totusi e un pic cam invechita pentru anul 2012.

[Kurdina · Rating 3 out of 5]

Могло бы быть чуточку поинтереснее. Три с плюсом

[Trung Tín Nguyễn · Rating 3 out of 5]

Mang tính tham khảo tốt, tuy nhiên vì được viết năm 2005 nên dữ liệu khá lỗi thời.