Building & Running a Successful Research Business: A Guide for the Independent Information Professional

by Mary Ellen Bates, Reva Basch (Editor)

"Online research is one of the hottest work-from-home business opportunities of the decade, and this handbook provides the information necessary to launch, manage, and build a successful research business. Explained is every step of the process including getting started, running the business, marketing, and researching. The important question of ôis this business right for you?ö is addressed in detail, as are how to close the sale, managing clients, promoting services on the web, and tapping into powerful information sources beyond the web. Also provided are a description of the types of research independent information professionals are expected to provide and surveys of the online and offline tools necessary to build expertise and ensure a satisfied clientele."

Genres: Nonfiction, Business, Reference, Research

463 pages, Paperback

First published April 1, 2003

Reviews

[Jeremy Jesenovec · Rating 5 out of 5]

This was my 22nd book read of 2010,but I wish it had been 1st. An incredible wealth of great information. I couldn't ask for a better resource on starting a research business. The second edition is out in 2 weeks and I really look forward to reading it.

[Ellen Naylor]

This is a great book for anyone starting a new business, not just information professionals. I got a lot out of it and I have been in business for 20 years. Mary Ellen writes very well. I particularly valued her marketing ideas.

[Patricia · Rating 5 out of 5]

Extremely useful tips!

[Michael McClure · Rating 5 out of 5]

This is the book for anyone interested in research in general but especially if interested in running a business. I elected not to run this particular business but enjoyed the book very much anyway.