Vocal concerns over freedom of speech. Misuse of Orwellian terms. Berating of welfare states. Hankering for old family values. Religious insistence on the superiority of free markets over regulation. This book was published in 1980, but one can clearly see that the right-wing tone hasn't changed that much over the years.
Overall, I really did not like this book. When it presented its key ideological arguments, they appeared very shoddy. Consequentially, when historical facts and analyses thereof were presented, I couldn't trust them due to the obvious bias of the authors. And, unfortunately, I am not knowledgeable enough to read such things in a cool-headed manner, gleaning what is good and discarding what is bad. (Nor does the fact that such analyses are based on dated scenarios provide much succour.)
There are facts here that the Friedmen are simply wrong about. "Nowhere is the gap between rich and poor wider, nowhere are the rich richer and the poor poorer, than in those societies that do not permit the free market to operate." (Well, check out Hong Kong and Singapore and compare them to more regulated countries like the Nordics.) But at the same time, there are also facts that hold true. And most generally, there are statements that are disguised as facts that all derive from the same idea: regulation has caused all the problems, and everyone would be better off if the principle of organisation of their country was voluntary exchange. If people were free to choose.
As I said, the problem with these big historical exposition is that, apart from being kind of dry, one simply cannot trust the way Friedmen present them. They are dogmatic people, so naturally you are not going to get a "cold hard analysis" on things or "a level-headed take": no, from the very first word you're going to know the direction they are headed, and they will gladly leave out anything that doesn't support their thesis. At the same time, what they really have to offer for the most part is the old saw about the invisible hand, which is not a tried and tested hypothesis but make-believe, a pretext for the accumulation of power towards those who are the most savvy in market logic. Even Friedmen point out that we (or the American to whom the book was written) are not free to choose, but this begs the question: "How do you know that free markets are the answer, if such an arrangement does not currently exist nor has ever really existed?" At its core, the ideology states that whenever things are going well, it is because of a tendency towards freer markets, and when things go awry, it is because regulations meddles with market forces. It couldn't possibly be that regulation could contribute to prosperity: it is a mere hindrance.
What I find the most irritating about this book is the cunning and dishonest way it presents its arguments. It tries many tactics: it appeals to family values (including love towards parents and a sense of duty), it appeals towards people's selfishness (you're not getting enough value for your money!), it tries to subvert the rationales of governmental control by trying to point out that in fact, in less regulated countries people would be more equal (in terms of opportunity), it tries to poison governmental regulation by pointing out that such an arrangement only makes everyone pay for the specific interests of others.
Here are a couple of examples of further dishonesty. When the Friedmen espouse the ideological backbone of their favoured system, they appeal to things such as "equality before God", genuine power to the people and everybody being able to choose exactly according to their own interests (whatever they are). Freedom, both in terms of the economy and politics, is the key. As simple as that. Yet when the Friedmen enter the "enemy territory" and start to analyse their arguments, now they suddenly pull different tactics. They make unequal comparisons such as comparing markets to ballot boxes ("The ballot box produces conformity without unanimity; the marketplace, unanimity without conformity." Yes, literally!). They whisk out the relativity card and the power card when it comes to the "fairness" with regard to the equality of outcome or the "real power" regarding governmental intervention, yet they in no way apply such principles to their own values: when they speak of freedom, they speak of well-night absolutes, and they in no way pose questions as to who would get to wield the power if they had their way. They can also just be plain hypocritical: in speaking of Muhammad Ali and Marlene Dietrich, they write "What kind of a world would it be if everyone were a duplicate of everyone else?" while just a couple of pages before, they stated "For [equality of outcome], as for the other two, "equal" is not to be interpreted literally as "identical"."
Another "great" example of their shady dealings is that they propose that any proponent of equality of outcome (already a strawman, since the opponents of equality of outcome tend to take it rather literally) should put their money where their mouth is and begin their championing at home: determine the degree of income in question and start distributing your personal surplus! What would that be in aid of? Just to show that you are serious? Or to pretend like you live in a system that does not exist and might never exist? Such a suggestion is about as clever as telling the Friedmen that they too be less talk and more trousers by beginning to disrespect laws that they do not support. Chances are that they, too, would resort to the "drop in the ocean" rhetoric after a while, after running out of "absurds". (That is, if they were still with us.)
Reading this book just raises innumerable questions, questions that the authors try to hush up. Why would free markets mould people into "industrious and enterprising" individuals? In here, there is not a single hint that, in fact, such an arrangement could cause stress, anxiety and disorientation due to the changing circumstances. Not a shadowy intimation that distrust might grow as freedom and the possibilities of realising self-interest would grow. No hint at the fact that some people do not want to spend their time thinking about changing markets, especially if the economic information was as skewed as it would be in such a hypothetical scenario. Why does the book tout such nonsense that in a free-market society, people pay only for goods that they are satisfied with, that people can always take their custom elsewhere if they are not pleased? Even in a laissez-faire fantasy-land, such social mobility sounds very far-fetched.
The only thing I can say in favour of the authors and this work is that at least they came up with practical propositions and were willing to take their analysis onto several levels. However, as far as this book shows, what the Friedman wanted appears to be this: to accumulate power for those instances that are the fittest for market logic; to have the information that the markets produce contain such information that those who have the power can understand it best; and to have everyone toe the line by making them believe that, ultimately, this would be for the greater good.
Pass.