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287 pages, Hardcover
First published January 1, 1973
Great American musical theatre is a newcomer to the arts in that it has principally evolved within the life-span of men still with us.
In the late fall of 1934, during the national tour of Ah, Wilderness!… Cohan’s acting took on certain extensions not present in the Broadway production. He began to add little touches and bits of business which, together with a growing tendency to pause reflectively in reaction to lines spoken to him, stretched the play’s original playing time by half an hour.
Theresa Hepburn asked him tactfully if the play had not become too long. For New York, yes, said Cohan—but not for the heartland. These were the Americans actually being represented on stage, he said, and they were not the kind to be in a hurry. He was right. The audiences were much taken with Cohan’s restful quiet pace and delivery; he seemed their own, one bred from their own stock, a Normal Rockwell illustration come to life.
The American Idea opened a few eyes. Theatre Magazine which had usually been aloof to the Cohan shows was intrigued by Cohan’s “light satirical touch” which they seemed to have missed before, and it was noted that although the play did not measure up to Arthur Wing Pinero or Augustus Thomas standards…
…no one loved Broadway more. Among other things, Broadway for Cohan represented the essence of entertainment, the giving of holiday for those who needed it at a price they could afford. In his view, it was the greatest bargain any buyer of happiness ever had.