Creating Futures: Scenario Planning as a Strategic Management Tool

by Michel Godet, Joseph F. Coates (Preface)

Whatever happens tomorrow depends less on prevailing trends and more on individual and collective decisions taken in the face of these trends. If the future is indeed the fruit of human desire, then we have the power to change it to organizational or personal advantage. In Creating Futures, Michel Godet has collected an impressive arsenal of the most effective methodologies for strategic planning. Godet maintains that with the right tools and attitudes, people can learn how to create futures. The book presents these planning methods with lively examples and illustrative and informative case studies. These include information technology in Europe, AXA Insurance, EDF (the French electrical utility), individual combat weapon (French military), and BASF and the agri-business environmental challenge. Creating Futures provides the tools managers, planners, and entrepreneurs need to anticipate change; avoid forecasting errors; avoid clichés and conventional thinking; and make sense of the concepts used in foresight, scenario building and strategic planning.

349 pages, Paperback

First published March 28, 2001

Reviews

[Richfield Branch · Rating 3 out of 5]

Very scientific. I need something easier as an introduction, this is more advanced.

[Matt Mayevsky · Rating 5 out of 5]

Book of the category: must have - must read.
Michel Godet is not only an outstanding expert in the area of La Prospective (French school of foresight), but also passionate about future studies. Therefore, take a look with his views and morphological method of scenario planning. At the end of the book there are two interviews. One of the American futurist Joseph F. Coates, one of Godet. I recommend especially the first interview. Pearl.

[Nydia Serna · Rating 1 out of 5]

Hate it! So difficult to read and follow...