Digital Advertising: Past, Present, and Future

by Daniele Fiandaca, Patrick Burgoyne (Editor)

Digital Advertising: Past, Present, and Future is a collection of essays from 24 Digital Creative Directors and business leaders, curated and edited by Patrick Burgoyne, editor of Creative Review, and Daniele Fiandaca, co-founder of Creative Social. It aims to cover some of the most important topics facing the industry through charting the past, present, and future of the digital adverting industry. Topics include what we can learn when the 12 KB GIF Banner Was King, what doing good digital integration is and the end of the big idea, why Sweden rules the digital advertising space, why agencies need to start being good and what does the agency of the future look like

169 pages, Kindle Edition

First published October 19, 2010