Encapsulates a Period When Sport and Culture Meshed Almost to Perfection ..., December 15, 2010
The Oakland Raiders and the 1970s were tailor-made for each other. It was a time when professional sports (aside from golf) were considered blue collar forms of entertainment ... especially the NFL. The Raiders (like the Steelers and Eagles) personified a blue collar town with their aggressive style of play, production and lack of flamboyancy. The 1970s is an era when many of the fans that filled their stadiums may have been as tough as the players on the field. It was the last gasp of "old school "football where injured players kept playing and the ailment known as "turf toe" had yet to be defined. The only Nike logo in sight might have been on a few pairs of cleats; there was no internet and no fantasy football. Looking back, the Raiders were an icon of that blue collar era of football. One of the lasting images of Monday Night Football was the intro and its close up of Willie Brown's face, with his helmet bouncing around, as he returns an interception for a touchdown. His face is pure Raider - a determined, almost angered look. Peter Richmond hits a grand slam with his book that details the inception, construction and coronation of the most successful Raider team ever: that hodge-podge collection of thugs, animals and boozers that comprised the winners of Super Bowl XI. Not only does Richmond deliver the history and juicy details of the team, his book serves as a time machine that takes the reader back to a long lost period where the business side of the sport took a backseat to the game itself.
One does not necessarily have to be a fan of the Oakland Raiders to appreciate this book as Richmond's work should prove to be an interest to a wide range of readers. Fans of sports, history, business and human interest stories should be able to appreciate this book. As someone with a nostalgic interest of growing up in the 1970s, I particularly enjoyed the time warp aspect of this book because it brings back memories of trading football cards, as my collection of cards included many of the players highlighted in this book (and the Raider players always seemed to look more menacing on those cards). Another personal benefit is that it reminded me of the only NFL game I've ever seen live ... the December 24, 1977 playoff game at Baltimore where the Raiders won in double over-time with Dave Casper's Hall-of-Fame worthy performance. Although the 1977 team isn't the focus of the book, the residual talent of the previous season's Super Bowl winning squad was quite evident the following season.
Richmond starts with a chapter that served as the ashes from which the eventual Super Bowl champion team was born ... the 1972 controversial "Immaculate Reception" playoff game vs. the Steelers that spawned a heated rivalry between the 1970s two most dominant AFC teams. Richmond presents this as the catalyst that spurred owner Al Davis to buy, deal, inherit and assemble the parts of a championship team of players and coaches. With the seeds of the dream firmly planted by the controversial results of that playoff game, Richmond takes us back the inception of the Raider franchise and how a shrewd and business-savvy Davis finagled ultimate control of the Raiders. Paralleling Davis' ascent is the progression of John Madden's coaching progression that eventually leads to the helm of a talent loaded Raider team with a history of regular season success and playoff failures.
With the general framework of coaches and core talent in place, Richmond dissects the guts of team, by taking us into the locker room, on the practice field and out into the decadent Oakland nightlife that occupied so much of the Raider player's time once practice ended. Individual chapters introduce us to groups of men that comprise elements of the team from linemen to defensive backs. Richmond spends a great deal of the book detailing the men, their personalities and the exploits both on and off the field that often generated colorful nicknames like: Foo, Rooster, Dr. Death and Snake. The most amazing aspect is that such an odd band of divergent personalities with virtually no rules could bond so well, work so hard and function totally as a team on a mission. The author successfully corals a majority of the 1976 Raider ensemble to contribute to his book with personal reflections, hilarious stories and affirmation of the bond the men had with each other and their beloved Coach Madden. Even the elusive punter Ray Guy contributes! The details provided in these particular chapters present an addictive reading element as we feel we are actually witnessing these events, both on and off the field.
The book culminates in recapping a successful 13-1 regular season record and a post-season run to the Super Bowl that includes yet another rumble with rival and current Super Bowl champion Steelers. Super Bowl XI is deemed "the Promised Land" and although it was a snoozer of a game (and I remember it as being the first Super Bowl I watched in entirety as a kid), the book captures the energy, excitement, drive and ultimate confidence that Raider team displayed in overpowering the Minnesota Vikings. The game itself may have been unexciting, but the build-up leading to the victory and the euphoria experienced by the players is ever-present.
Peter Richmond took me back to my first real memories of enjoying pro football as a kid. The manner in which he presents this particular group of men is both entertaining and endearing. Additionally, Richmond's book may be considered a throwing-of-the-gauntlet by arguably presenting the 1976 Oakland Raider team as one of the best teams in NFL history. Although I'm not a Raider fan, after reading "Badasses", I might actually agree with him.