Consultants Jason Jennings and Laurence Haughton reveal the key strategy that has enabled successful companies to surge to the forefront of their industries and to stay always one step ahead of the competition, despite the rapidly changing economic circumstances of our times. Based on extensive research and interviews, this book contains the secrets and tactics used by some of the fastest business people to achieve great success in their fields - at dizzying speed. You will learn how to think fast by anticipating and spotting trends, make fast decisions by applying rules and reassessing strategies, get to market fast by exploiting your advantages and institutionalizing innovation, stay fast by remaining flexible and staying close to the customer.
Jason Jennings (b. May 31, 1956, Negaunee, Michigan) is the author of the 2001 Harper Collins NY Times bestseller, It's Not The big That Eat The Small - It's The Fast That Eat The Slow, and his subsequent business bestsellers for Penguin Putnam , Less Is More (2004) and Think Big-Act Small (2006).
He began his career as a broadcast journalist and later owned radio stations in Oklahoma, Washington and Arizona. The consulting firm he founded Jennings-McGlothlin & Company became the largest media consultancy in the world and served clients in the broadcasting and retail industries.
He does between sixty and eighty keynote speeches each year around the world and in 2007, USA Today named him one of the three most in demand business speakers in the nation alongside Tom Peters and Jim Collins.
This is one of the first Audible.com book I bought and also my first business book. Lots of great anecdotes on how large companies get bogged down by bureaucracy, incumbent turtles and bozos, and the absence of rules such as learning from mistakes, implementing innovation, letting the best idea win. One idea from the book (which I see appear elsewhere, and probably did not originate from the book) is what to do when you don't like your job: put up with it, leave, or try to change it. The book does give tips on how to change your corporate culture: start a crusade for change, surround yourself with others who want the change to occur.
The book gives examples of companies such as Clear Channel (whom I hate for their monopolistic business practices) AOL, Charles Schwab, Hotmail, Telepizza (a pizza chain in Europe), H&M.
If you are only mildy curious about the topic, give it a pass. If you really want some good ideas and are going to take a few notes along the way, pick it up.
This is one of those books where the title pretty much tells you the idea. I heard the author a few years ago give a presentation on this topic. Quite frankly, it was a better presentation. The book reads like typical consultant fodder - I will use five businesses as the perfect examples of my ideas and then beat you to death with them.
As much as I think Jennings has a lot of good ideas and many excellent points to make, the book easily could have been half the length. I had to stop myself a few times to realize that I hadn't jumped back in the text because the examples were exactly the same towards the end of the book as they were in the beginning.
I've been inspired by it so much I apply it to the context of my small business. This book validates the way I believe great service should be delivered thought It can be tiring to always be moving fast, so this is a point I find we need to decide for ourselves when speed may kill us vs help us.
Although a few years old now, there are quite a few nuggets of good information in there. The benefit of all theses years hanging okay actually gives you a good protective on the subject and examples used.
Read this for work - an absolute chore! Very dated and barely relevant. References to Montgomery Wards- something which some of my co-workers never even heard of. If you're into Charles Schwab's story on repeat (and repeat each chapter) then maybe this one is for you.
Бързината в наше време не е изключение. Тя е ежедневие. И колкото по-бързо се научим да бъдем гъвкави, толкова по-бързо и успешно ще реализираме своите идеи. Ако са достатъчно добри, разбира се.
This is one of my favorite business books and one I've requested employees read. Innovation comes from those companies and individuals who can invent and adapt quickly, change as needed and move at a speed normally not capable by large organizations with heavy bureaucracy. There's a few points within the book that make me scratch my head and question the direction of the author, however these are overshadowed by the overall message.
Personal favourite from the book is the different topics that are indicators to bring monumental changes from legislation / regulation changes to consumer consumption pattern.