YouTube and Video Marketing: An Hour a Day

by Greg Jarboe

Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition .

Genres: Nonfiction, Computer Science, Social Media

504 pages, Paperback

First published January 1, 2009

Reviews

[E]

Comprehensive guidebook to online video marketing

Have you seen Blendtec’s entertaining “Will It Blend?” videos on YouTube? Founder Tom Dickson throws such items as marbles, running shoes, glow sticks, golf balls and iPhones into his company’s blenders and flips the on switch. People love these crazy videos so much that Blendtec’s YouTube channel has more than 200,000 subscribers. In this book, Internet video-marketing expert Greg Jarboe explains how you, too, can become a “viral video master” and profitably showcase your products on YouTube. The book is part of John Wiley & Son’s An Hour a Day series, which makes various undertakings less daunting by breaking them down into easy-to-manage, step-by-step tasks. Covering technical information, video marketing tactics, strategy development, campaign implementation and results measurements, Jarboe offers a well-illustrated yearlong workflow using 60 minutes daily for video marketing – though an hour seems more practical for some steps than others, like running a promotional campaign. getAbstract recommends his thorough manual to entrepreneurs and marketers of all types.

[Bryan]

This might be more useful for beginners; I didn't find much interesting or useful in it.

[Aarif Billah]

read my notes at
(1) YouTube Video Optimization (https://aarifbillah.com/2019/06/26/yo...)
(2) YouTube Viral Content (https://aarifbillah.com/2019/06/26/vi...)
(3) How to build your audience on YouTube (https://aarifbillah.com/2019/06/26/ho...)

[Rachel Meyers]

I learned a lot from this book!