Contemporay well-know art educator Chen Zhifo has an ancient [Moving by a sense, emotion would follow it] Artistic creation, it's infinite vitality must strictly follow the principle of [Respect design and beyond disign], so that it can encourage life, cultivate one's mind, purify soul, awake and beautify soul.Through analyzing and comparing a large number of outstanding cases at home and abroad, the book fully demonstrated the unique charm of poster design, he also added a lots of forward and creative excellent oversea works to this book, which with vivid pictures and beautiful words.He attmpted to develop creative thinking abilities and art appreciation abilities of students, and make them gradually master each step and method of poster design, also make them independently accomplish creation and design of poster. The book is easy to understand, it had the popularized innovative thinking, and absorbed exploring and experiment results from teaching practice, so as to achieved good interactive between teching and learing.