Media Now: Understanding Media, Culture, and Technology

by Joseph D. Straubhaar, Robert LaRose, Lucinda Davenport

MEDIA NOW, Seventh Edition, empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge you need to thrive. Extensively updated in a new sixth edition, MEDIA NOW provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives.

Genres: Textbooks

568 pages, Paperback

First published January 1, 2003

About the author

Joseph Straubhaar is the Amon G. Carter Sr. Centennial Professor of Communication at the University of Texas (Austin, TX).

Reviews

[nalas]

livro lido para o tal do tcc, mas tcc é apelido e apelidos são para amigos. o trabalho de conclusão de curso não é meu amigo!

[Nuria]

you can find almost everything about media in this book..from mass media, printed letter, music recording, fil, PR, advertising..Lengkap..kap..kap...
Must have for students majoring in communication.

[Ardi]

I intended to read this book, not a requirement, just for basic information. It was a heavy book to read, literally and figuratively. Took me a month to finish it, but it was worth it. From every aspect of media today, with the history and the innovation it has come to pursue.

The book is very easy to understand. It's colored, with the feel of magazine pages. Summary and questions to help you further understand the readings that has been presented. And bits of "dictionary" of the jargons that the common people might not understand. It also covers the business aspect of each media, the laws and issues are presented as well.

Overall, this book is a great introduction to the media, if ever a person might want to pursue the course or just for basic knowledge.

[Dustin Street]

Not terrible, as textbooks go, but I did find it a little too didactic, even for a college text. The texts I have enjoyed the most during my studies this year have been the ones that make me feel like I’m learning organically alongside experts, rather than being lectured to. This one felt a little too “I’m going to read my lectures off slides the whole time.”

RATING RUNDOWN:
Relevance (4/5)
Pacing (3/5)
Research/Authenticity (3/5)
Craft & Voice (3/5)
Reading Experience (3/5)

Final Rating:
3.2/5

[Anne]

Well,

This book is very good to read. It's full of imagination, inspiration, and illustration of course which help you all understanding media from technological side.
"It's to good to be missed!"

So why don't you look inside of this book....

[Ira]

My - one and only- favorite texbook during my graduate study :) For me it's the most comprehensive book for understanding media industry .www.iralennon.blogspot.com

[Hubert]

A little dull; better to go to the original sources for this material than a textbook