Advertising in America

by Charles A. Goodrum, Helen Dalrymple

Traces the history of advertising in the United States from the earliest print ads for Ivory Soap to the cryptic Calvin Klein perfume ads of today

Genres: Nonfiction, Business, History, Art

288 pages, Hardcover

First published September 1, 1990

About the author

http://www.legacy.com/obituaries/wash...

Of Springfield, Virginia, passed away on Friday, September 21, 2012 at his residence. Beloved husband of Donna Belle Goodrum; devoted father of Christopher Kent Goodrum of California, Julia Belle (Peter) Freitag of Wake Forest, NC and Geoffrey Paul Goodrum of Alexandria, VA; loving grandfather of Gregory, Rachel and Tristan Freitag.
He received degrees from Wichita University and Columbia University. Following graduation, he was hired by the Library of Congress and became the librarian of its Congressional Research Service. In ensuing years, he became the CRS's Director of Research, and later the Director of the Office of Planning and Development for the Library as a whole until retirement.

Reviews

[Blair · Rating 3 out of 5]

The information itself is interesting, but unfortunately the prose is bland, and it contains more information dumping and less analysis than I would have liked. There were moments here and there of interesting analysis, such as an examination of the success of the burma shave ad campaign, but given the breadth of information that the book was dealing with I would have liked a little more of it to get a greater sense of the significance of all of the factual information I was taking in.