Internet Marketing: Strategy, Implementation And Practice

by Dave Chaffey, Fiona Ellis-Chadwick, Richard Mayer

A comprehensive guide to the strategy, implementation and practice of Internet Marketing.

550 pages, Paperback

First published January 1, 2000

Reviews

[Shwetank]

Its a repository of almost everything that is happening in the digital marketing space with relevant examples. I would have liked it even more had it been precise.

[Cantrelle Peppin · Rating 3 out of 5]

Even though I actually read the 4th edition of this book for school, it was already showing its age (read: outdated). And the authors are UK based, so many of the examples were skewed as such. I also mistakenly ordered 2 of these books - one new from my school's bookstore and a good, used book from Amazon - and they both had a strange smell that was actually kind of distracting when trying to read.