Hässlichkeit verkauft sich schlecht: Die Erlebnisse des erfolgreichsten Formgestalters unserer Zeit

by Raymond Loewy

Genres: Design

310 pages, Hardcover

First published January 1, 1992

About the author

Raymond Fernand Loewy (5 November 1893 - 14 July 1986) was one of the best known industrial designers of the 20th century. Born in France, he spent most of his professional career in the United States where he influenced countless aspects of North American culture. Among his many iconic contributions to modern life were the Shell logo, the Greyhound bus, the S-1 locomotive, the Lucky Strike package, Coldspot refrigerators and the Studebaker Avanti. His career spanned seven decades.