This is a style guide in the spirit of Strunk & White's classic Elements of Style , with a contemporary it explains the appropriate use of key words and bulleted phrases in memos, e-mails, formal documents, business meetings, and presentations, with the aim of elevating this writing style into a sophisticated communication medium. Long's rules of usage are based on solid research, as he draws on the results of human performance psychology studies on the way we perceive graphics, bullets, and other elements in web sites and printed matter. Designed primarily for business writing, Writing in Bullets is also a great resource for anyone who uses this increasingly popular technique to take notes or communicate with others.
This is an easy and practical book to read. I highly recommend this book if you write or design web pages or make PowerPoint presentations. The author shares with us examples of correct and incorrect ways side by side.