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Research Methodology in Tourism
Research Methodology in Tourism is a comprehensive presentation on various aspects related to methods of research in tourism. It delves deep into all basic concepts, tools, methods & techniques research in tourism attitudes & measurement, coding data, statistics obtaining correlations and multiple regression, research design, data analysis, research values tourist satisfaction, mean scores and numerous other topics. The book is of utmost importance to students, lecturers, researchers,tourism consultants, policy framers & general readers.
347 pages, Hardcover
First published January 1, 2006
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