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Re-Inventing the Corporation: Transforming Your Job and Your Company for the New Information Society

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Describes how the new information society is altering the nature of the workplace and how some corporations are responding

369 pages, Paperback

First published January 1, 1985

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About the author

John Naisbitt

59 books64 followers
After serving in the U.S. Marine Corps and after finishing his studies in at Utah, Cornell and Harvard, he worked as an executive in the coporate world, was called to be Assistant Secretary of Education under President Kennedy when he was 34, and worked as Special Assistant for President Johnson. He has witnessed America going throubled times and good times.
He has traveled the world since the late 1960s, keeping in close touch with corporations and people in many fields of endeavor. He has spoken to virtually every major corporation, to many several times. His cultural life and residence in the United States, Europe and now China keeps him in direct in touch with a changing economic environment -- experience that is reflected in the books he has written.

His international bestseller Megatrends sold more than 9 million copies and was on the New York Times bestsellerlist for more than two years, mostly as number one. John Naisbitt published the international bestsellers Re-inventing the Corporation in 1985, Megatrends 2000 in 1990, which was published in 32 countries and was the Number One bestseller in the U.S., Japan, and Germany, and Megatrends for Women in 1992 (co-authored with Patricia Aburdene). His Japanese language book, Japan's Identity Crisis, was released in 1992 and was a bestseller in Japan.

His 1994 book, Global Paradox, received England's World Review Award for The Best Book of The Year. Megatrends Asia 1995, was a bestseller in the German language and in Asia. High Tech High Touch, was published in the fall of 1999 and has since been published in 17 countries. His last book Mind Set! was published in 42 countries. The Wall Street Journal called his work “triumphantly useful…taking bearings in all directions and giving us the courage to do the same.”

* Studied at Harvard, Cornell and Utah Universities
* Former executive with IBM and Eastman Kodak
* Assistant Secretary of Education to President Kennedy
* Special Assistant to President Johnson
* Former visiting fellow at Harvard University, visiting professor at Moscow State University, and current faculty member at the
* Nanjing University in China
* Distinguished International Fellow, Institute of Strategic and International Studies (ISIS), Malaysia -- the first non-Asian to hold this appointment
* Recipient of 15 honorary doctorates in the humanities, technology and science
Source: His Official Web page

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Profile Image for Kaethe.
6,557 reviews534 followers
July 9, 2014
Whenever I'm working in a bookstore, I become much more interested in the hot writers in genres I don't normally read much. So in addition to all the trivia books, and comics, I'll have these bursts of reading business, and cooking, and gardening. I could say that I do it to keep myself well informed, but it's really more that I'm nosy. That which is popular interests me, because what if all those other people are into something really cool and I'm missing it? Also, I have the attention span of a squirrel in fall, when I am keenly aware that I will not be able to afford to sell books for very long before getting a real job, and I have to store up titles in my brain, and everything looks so good, so shiny, and "oh, so red."

So, Naisbitt was extremely popular for a number of years, predicting the future for MBAs. I don't remember learning anything earth-shattering from any of these books, nor from other writers of the same ilk, like Faith Popcorn (is that an awesome name, or what?) or Malcolm Gladwell. On the plus side, they're usually pretty zippy, with some amusing anecdotes, and a nice, clear, bold thesis. Someone could go back and look at them and see if they stand the test of time. My guess is they are as permanent in their wisdom as your average inspirational poster (albeit, not the ones with cats though, because everyone loves cats with captions). Probably they retire from their public speaking gigs and write fortune cookie platitudes for a company in New jersey, just to keep their hands in.
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