Beyond the Balanced Scorecard: Improving Business Intelligence with Analytics

by Mark Graham Brown

The vast majority of companies use some form of balanced scorecard to measure performance measu, yet recent research suggests that most scorecards are based on singular, unsophisticated measurements, providing flawed data on the state of the organization. Beyond the Balanced Improving Business Intelligence with Analytics , by Mark Graham Brown, provides managers with the right metrics for evaluating important aspects of performance that are not accurately tracked by most companies and government organizations. Leaders will learn how to objectively This book will show you how to construct a performance index, as well as provide you with example metrics of various aspects of performance that are difficult to measure.

252 pages, Hardcover

First published January 12, 2007

Reviews

[E · Rating 4 out of 5]

Making stronger scorecards

Many companies can improve their performance by sharpening strategic management tools called “balanced scorecards,” says consultant Mark Graham Brown. He provides analytic refinements in his book and shows you how to build better scorecards. He explains why analytics, or multiple measures of specific operations, are superior to single-point indicators of process improvement. You need management tools that can help you assess the present and guide your way to a successful future. Brown shows you how to create multidimensional analytics that give you a deeper understanding of what you are measuring. He also shows you how to create analytics-based scorecards to manage customer relationships, staff, finance, operations and strategy. One chapter is about building an actionable scorecard that tracks external factors. Most scorecards ignore this area completely, even though external factors can have a huge impact on your company’s success. getAbstract recommends this book to professionals who want to adapt their scorecards to a more analytical approach.

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[Amalia Abigail · Rating 4 out of 5]

The author showing us how the analytic may work for performance measurement. Analytic may be come the solution if we have so many performance indicators for measuring performance and we don't want to missed it because we have to eliminate several of them in order to fulfill the best practice of ideal numbers of indicators.
I agree that some times management are not supposed to missed the warning signal from each indicators, but the paradox is that management were not supposed to be confused with so many indicators available for measurement.

This book give clear examples on each of the analytic application. Besides, it also give another insight about how business best practice should be done with so many recent approach (how to run the CRM, how to measure Brand performance, etc.). This is a good book and really able to inspire me about performance measurement to support the Balanced Scorecard.