Practices of Looking: An Introduction to Visual Culture

by Marita Sturken, Lisa Cartwright

Visual culture is central to how we communicate. Our lives are dominated by images and by visual technologies that allow for the local and global circulation of ideas, information, and politics. In this increasingly visual world, how can we best decipher and understand the many ways that our
everyday lives are organized around looking practices and the many images we encounter each day? Now in a new edition, Practices of An Introduction to Visual Culture provides a comprehensive and engaging overview of how we understand a wide array of visual media and how we use images to
express ourselves, to communicate, to play, and to learn. Marita Sturken and Lisa Cartwright--two leading scholars in the emergent and dynamic field of visual culture and communication--examine the diverse range of approaches to visual analysis and lead students through key theories and concepts.

Using clear, accessible language, vivid examples, and more than 250 full-color illustrations, the authors both explain and apply theory as they discuss how we see paintings, prints, photographs, film, television, video, advertisements, the news, the Internet, digital media, and visualization
techniques in medicine and science. This truly interdisciplinary text bridges art history, film, media, and cultural studies to investigate how images carry meaning within and between different cultural arenas in everyday life, from art and commerce to science and the law. Sturken and Cartwright
analyze images in relation to a wide spectrum of cultural and representational issues (desire, power, the gaze, bodies, sexuality, and ethnicity) and methodologies (semiotics, Marxism, psychoanalysis, feminism, and postcolonial theory).

Thoroughly updated to incorporate cutting-edge theoretical research, the second edition examines the following new the surge of new media technologies; the impact of globalization on the flow of information and media form and content; and how nationalism and security concerns have changed
our looking practices in the aftermath of 9/11. Challenging yet accessible, Practices of Looking is ideal for courses across a range of disciplines, including media and film studies, communications, art history, and photography.

Beautifully designed and now in a larger format and in full color throughout, Practices of Looking is an invaluable guide to understanding the complexities, contradictions, and pleasures of the visual world.

Genres: Art, Nonfiction, Theory, Art History, Sociology, Photography, Philosophy

496 pages, Paperback

First published January 1, 2001

About the author

Marita Sturken is a professor and chair in the Department of Media, Culture, and Communication at New York University. Her work spans the fields of cultural studies, visual culture, American studies, and memory studies with an emphasis on cultural memory, national identity, consumer culture, art, and the cultural effects of technology.

Reviews

[Colin Bruce Anthes · Rating 3 out of 5]

Good content, but poorly written. The sentences almost felt like imitations of academic writing rather than the real thing, lacking precision, clarity, and intent.

[Ebony · Rating 4 out of 5]

for a textbook, this is one is surprisingly interesting and the pictures are amazing. i'm not into the visual at all from an academic perspective, but the text is a good resource for teaching criticism and pop culture in general. there are easily accessible clarifications on the differences between modern and postmodern. i was going to sell it back, but now i think i'll keep it as a resource. the glossary is amazing and it's a good read.

[David · Rating 4 out of 5]

Bought this book for quite some time and finally was able to finish in one shot. As a PhD researcher in Corporate Psychology which combines the notions of marketing as well as "advertising"; seldomly has someone who can point out the connotations of "looking" or simply "observation". We look but we do not see...daily...or even every seconds, we are looking things that are bombarded in front of us that make us numb, crippled. As the messages (informations) are being sent out in different ways and in evolutionary methods; some could dissect the messages deeply, and most of us living in this modernity cannot even decipher. Media, corporations have now evolved to become gigantic monsters aiming to uplift their propaganda to a whole new level. This book provides us a 360 degree on what observation, to see means in hope we can transcode what are to be sent to us in every directions.

[Jeff · Rating 4 out of 5]

This was the textbook for my fall class, and it's a remarkably thorough consideration of how we look at things in the 21st century. Not an easy read, by any means, and some chapters, where Foucault, Lacan, and other 20th-century theorists are swirled together to make a point make it challenging reading to those who may not be familiar with the relevant theorists. (My freshmen had their eyes spinning in their heads a couple of times.) But overall, a really substantive analysis.

[Sarah · Rating 5 out of 5]

I did not have to read the whole book for my Intro to Visual Culture class, but I am an artist so I thought why the hell not.

If you live in the Bay Area, if your bored, looking to expand your knowledge, looking to expand your visual vocabulary/literacy, or just have any interest in art, then I HIGHLY recommend ANY class with Carolyn Martin at Berkeley City College. Strongly recommend she is the BEST EVER and she makes art history interesting!!

[inkedblues · Rating 2 out of 5]

I suppose it could serve as an easy introductory textbook for an alien without sight or comprehension of visual culture, but for a second-year student taking a mandatory course to be presented with this reductive shallow piece was quite a humiliating slap in the face. Gets an extra star for some interesting history bits on marketing, bilboards etc. though.

[Maria · Rating 5 out of 5]

Read it about two years ago and the examples they use are still stuck in my head. This is a textbook, the kind your teachers include in Must Read lists but it is so interesting and well written that it feels like a novel.

[Kelly Martin · Rating 5 out of 5]

This book does a great job covering a wide range of literature on visual communication.

[Lara Castagna · Rating 5 out of 5]

This is a "bible" for any visual media student.

[Adna · Rating 2 out of 5]

Textbook for class. Not as repetitive as some of the other textbooks I have read.

[Sean]

comprehensive textbook. breaks down information for visual studies into bite-size, easy to understand pieces. includes various modern and postmodern scholars, academics, philosophers, and thinkers necessary to navigate graduate school (in the arts or humanities) -- even a changing world broadly speaking.

i initially rented this for a college course on visual cultures, but after having read the thing cover to cover, i feel comfortable + confident purchasing this one. definitely worth the investment.

[karin kim · Rating 3 out of 5]

Přečtené kapitoly: 1, 6, 7

Nevyhovovalo mi způsob, kterým byly informace předávány. Je to napsané hodně složitě a těžko se z toho vytahují jen ty důležité informace. Obsahově jsou některé věci rozhodně zajímavé a poučné, ale hodně těžko se to čte.

[Jane]

I got this book originally for my Introduction to Visual Arts class at uni however it was also really useful for my Art and Its Context: Materials, Techniques, Display class and Research Essay.

[Nick · Rating 4 out of 5]

Good introductory book in the context of modern visuals-heavy society with different forms of ads on every corner. I'd recommend this read for students getting into visual culture studies but also ones who'd like to understand how one is influenced by their visible surroundings.

[Lars Avis · Rating 4 out of 5]

This was the textbook for my visual rhetoric class.

This is organized fairly well and is easy to understand.

[Lila Kurnia · Rating 5 out of 5]

a good, clear explained textbook for my postgrad classes in jakarta

[Elba · Rating 3 out of 5]

3.5

[Bongod · Rating 2 out of 5]

อ่านแล้วคิดตามไม่ได้ เหมือนอธิบายแต่ละหัวข้อๆไปเรื่อยๆ ไม่มีการเลื่อมโยง

[Stacy Charlesbois · Rating 4 out of 5]

Excellent points

[Jessi Marie · Rating 2 out of 5]

Although the book does have good information, as a student, I think it performs poorly as a textbook. Chapters are far too long, important ideas are not bolded, bulleted, or highlighted on the side of the text. Most college students don't have time to read textbooks word for word, and this text you almost have to do that so as not to miss anything. This book needs to be revised to be more student friendly. I'm really disappointed that this is the text that my professor chose for our class. I think there are probably far better ones out there.

[João Cabral]

Livro muito bom, bastante simples, muito util e didatico para perceber o modernismo e o pos-modernismo, neo-vanguarda e vanguarda, e cultura popular.

[Sophie Paas-Lang · Rating 3 out of 5]

textbook

[Myles · Rating 1 out of 5]

(0.6/5.0)

[Bruno Dal Molin · Rating 4 out of 5]

Textbook for my undergrad Visual Culture class... pretty cool. Tries to disconsider the gap between high and low culture.

[Isabel · Rating 2 out of 5]

good book, very inyeresting

[Sirenalu · Rating 4 out of 5]

Id give it a 3.5.. Tja, for textbook i shouldnt expect it to be that interesting to read. Its not hard but i often want to sleep after reading it for some minutes. Sorry for this review but im sure for some its definitely some good read.