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American Trickster: The Hidden Lives of Carlos Castaneda Book Cover
20 copies
Print
Twenty years in the making, American Trickster: The Hidden Lives of Carlos Castaneda unravels the story of the secretive faux-anthropologist who pulled off one of the greatest literary hoaxes in modern history. Both an investigation of the techniques employed by charismatic narcissists and a study of the cult dynamics that still shape American life, American Trickster defies conventional biography. It emerges as a chilling allegory for the Trump era, a trenchant critique of academia’s complicity in distorting and erasing Indigenous culture, and a deep dive into the mechanics of New Age spiritual abuse.

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In 1968, the University of California Press published Castaneda’s first book, The Teachings of Don Juan, which described his supposed encounters with a Yaqui shaman who initiated him into a secret world of peyote-fueled visions and ancient knowledge never before shared with a “Westerner.” Castaneda was quickly hailed as a revolutionary figure. Admirers ranged from John Lennon and Joni Mitchell to Federico Fellini, George Lucas, and Octavio Paz. His books became international bestsellers and remain the most popular titles ever published on Native American spirituality—despite having little to no connection to actual Indigenous practices.

With the endorsement of some of anthropology’s leading figures, his work at first went unchallenged. Then, in 1973, Time magazine published a searing exposé revealing that Castaneda wasn’t who he claimed to be. As his academic credibility unraveled, he turned inward, building a secretive cultic group that blurred the line between fiction and reality. When Castaneda was diagnosed with liver cancer, he told his disciples he would not die, but burn from within and ascend to another realm—and invited them to join him. After his death in 1998, five of his closest female followers vanished. They are widely believed to have taken their own lives.
  • Biography
  • Spirituality
If I Don't Return: A Father's Wartime Journal Book Cover
5 copies
Print
"This journal was once a gift to our young sons. It is now a gift to anyone who cares to read it."
When Major Mark Hertling deployed to Iraq in 1990 as the operations officer of an armored cavalry squadron, his unit was told 50 percent of them would likely sustain casualties. To him, that meant he might not return home and may perhaps never see his family again. To prepare for that potential outcome, he began keeping a journal, hoping that one day, if he didn't return, his stories and wisdom would be passed to his young sons.
In an army-issued green notebook, Mark began recording his thoughts and hopes for his boys. He wrote of character, leadership, camaraderie, battles, cultural differences, religion, love, fear, and the things he wanted his boys to know about him and his experiences. In unfiltered, handwritten entries, Hertling captured the reality of combat in Operation Desert the waiting and missions, the chaos and courage, the brotherhood and grief, and the lessons of duty and humanity forged in war. What began as a father's private messages became a rare chronicle of leadership and life in preparation for the crucible of battle.
But he survived, returned home, and was able to watch his boys grow into men. Decades later, after both his sons became combat veterans themselves, one of them typed those original pages as a gift to his dad—to preserve the legacy for the family's next generation. In revisiting those original journal entries, Hertling—having been promoted, having served in various positions, and having returned to the battlefields of Iraq over the next two decades—added reflections drawn from his life. Reflecting on various military assignments, then his post-retirement jobs as a cable news analyst, health care executive, and professor of leadership, these journal entries now provide valuable lessons on character, leadership, and service.
Part battlefield memoir, part father's journal, part meditation on the challenges of leadership, If I Don't Return is the story of a soldier who faced death, returned home, and continued to live a life of service.

  • Biography
  • Memoir
JOAN: Life Beyond the Script Book Cover
100 copies
Kindle

In this fearless and inspiring memoir, trailblazing journalist Joan Lunden pulls back the curtain on the defining moments that shaped her extraordinary life—from breaking barriers on national television to reshaping motherhood, survivorship, and aging on her own terms.

Since bursting onto the national morning news scene in 1980 as cohost of Good Morning America, Joan Lunden has been a catalyst for revolutionary societal changes. She didn’t just report the headlines; she made headlines for shattering the mold in a news industry dominated by older white men and rewrote the rules entirely. In a bold move that challenged workplace norms, Joan was one of the first to bring her newborn daughter to work so she could continue breastfeeding, showing the world that she could be a dedicated mom and a top-tier journalist at the same time.

In her 50s, after raising three grown daughters from her previous marriage, Joan and her husband, Jeff Konigsberg, welcomed two sets of twins via surrogate, proving women can embrace motherhood at any age.

Then, in her 60s, Joan discovered she had breast cancer. She bravely went public with her diagnosis, chronicling her journey and fearlessly posing bald on the cover of PEOPLE. Standing in her truth, she became an advocate for women to be better informed about the disease. She even lobbied Washington to require mammogram testing results be made available to all women, especially those with dense breast tissue. Her valiant efforts enabled early cancer detection and surely helped save countless lives.

During the later-life care of her mother, Glady, Joan advocated again—this time for senior citizens. She testified before Congress to expand the Family and Medical Leave Act to include senior care, imploring that caregiving isn’t just something we do at the start of life— it happens at the end, as well.

At every turn, Joan has been willing to step out of her comfort zone while reinventing herself and the environment around her. Life Beyond the Script shares the extraordinary transitions this journalist, television host, author, and advocate has undergone and how she has influenced our life transitions as well. By deeply reflecting on the most pivotal moments in her life and career, accepting the times when she faltered as much as when she was sure of herself, Lunden encourages us all to be open to change and the profound transformations it brings.
  • Biography
  • Non-fiction
Son of the Congo: A Journey of Tragedy, Triumph, and Transformation Book Cover
10 copies
Print
Before one can reach a destination, one must begin the journey . . .

Athanase Tshibaka’s world was torn apart at age three when his father died after a long battle with cancer, leaving behind a grieving widow and five children. He was the youngest—and life, as he knew it, would never be the same.

In the heart of the Congo, where poverty raged and tribal conflict threatened to consume everything, A.T.’s future should have been defined by loss. But God was writing a different story.

From near expulsion as a truant student to earning top honors at Dartmouth College’s Tuck School of Business, A.T.’s path defied every expectation. His journey unfolds through the shadows of bloody coup d’états, wrongful imprisonment, extortion, and boardroom intrigue—but also through the joys of love, fatherhood, career triumph, and unwavering faith.

Through it all, A.T. witnessed the quiet, miraculous hand of God—rescuing, redirecting, redeeming. His life became a testament to the truth that when we walk by faith, even the most broken roads can lead to divine destinations.

Son of the Congo is a sweeping, soul-stirring memoir spanning six continents and nearly eighty years. It’s a story of hardship transformed into hope, despair into purpose, and survival into sacred calling. You’ll come away inspired to believe again—that God is still in the business of turning ashes into beauty and the forgotten into the favored.
  • Religion
  • Biography
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