“The greater the risk or investment, the more concerns and the deeper they will be. This is completely natural. Aren’t you especially concerned and in need of greater assurances when you make a major purchase, like buying a house or car? Don’t you want to be sure, before you commit to making a big investment, that it’s going to work for you, that you haven’t overlooked something, and that you aren’t going to be surprised, embarrassed, or dismayed down the line?”