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“If you chase two chickens, you catch neither.”

― Michael Killen, Sell Futures, Not Features: How anyone can uncover hidden benefits to any product or service, so desirable and compelling that you can't help but sell more
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Sell Futures, Not Features: How anyone can uncover hidden benefits to any product or service, so desirable and compelling that you can't help but sell more Sell Futures, Not Features: How anyone can uncover hidden benefits to any product or service, so desirable and compelling that you can't help but sell more by Michael Killen
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