“Ed is Director of Sponsorship for an events company. When you come down to it, this means he sells advertising. The job mainly involves wining and dining contacts made through the Old Boy networks of the public schools of southern England and persuading them, in the most gentlemanly manner, to part with large dollops of money to have their companies’ names displayed at polo matches, rugby fixtures and regattas. Apparently, at the moment things aren’t going too well, and it has been proving, Ed admits over his bresaola and rocket salad, to be a bit of a bore of late”