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Yvon Chouinard

“Have you ever thought, not only about the airplane but whatever man builds, that all of man’s industrial efforts, all his computations and calculations, all the nights spent working over drafts and blue-prints, invariably culminate in the production of a thing whose sole and guiding principle is the ultimate principle of simplicity?”

Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
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Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual by Yvon Chouinard
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