“Beneath the noisy surface of our minds, there are deep reserves of memory and association, of feelings and perceptions that process and record our life’s experiences beyond our conscious awareness. So at times, creativity is a conscious effort. At others, we need to let our ideas ferment for a while and trust the deeper unconscious ruminations of our minds, over which we have less control. Sometimes when we do, the insights we’ve been searching for will come to us in a rush,”