“He spent the next two days in careful, decisive preparation efficiently conducted around his day job. The three imperatives of his mission were embedded in every action he performed: (1) keep it simple; (2) provide for every contingency; and (3) never panic no matter how much your plan goes awry, which it occasionally did. However, if there were a fourth rule, it would have to be: exploit the fact that most people are fools when it comes to things that actually matter, like their own survival. He had never suffered from that shortcoming.”