“For those, like me, who fastidiously kept track of each time the basketball was being passed among white shirts yet somehow managed to overlook the conspicuous presence of a Halloween gorilla that strutted dead center into the visual field, the study served as a vivid demonstration that the perceptual skills on which we so greatly rely are, to put it mildly, far from flawless.
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There are, however, multiple implications to the invisible gorilla experiment findings. Chabris and Simons point out that their research "reveals two things: that we are missing a lot of what goes on around us, and that we have no idea that we are missing so much." In other words, we cannot see it all and we are affected by the false assumption that we mostly can.”