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“senses take in about 11 million bits of information every second, but we are only consciously aware of about 40 bits of that information! Which”

Douglas Van Praet, Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
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Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet
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