“Anaphora is effective in the building of a movement because it increases the intensity of an idea, and intense ideas sear themselves into our brain. There’s a reason why Winston Churchill chose anaphora as his go-to rhetorical device to rally the British people in World War II: We shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our Island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender. Business leaders often shy away from anaphora because they believe it’s a tool reserved for political speeches. Actually, anaphora can be seamlessly and comfortably incorporated into business presentations meant to inspire audiences to see the world differently.”