“The Web evolved in an unregulated environment with no coherent privacy standards about personal data. Consequently, the rights to such data are unclear and vary from site to site. Location data, medical sensor data, and the like are collected by heavily regulated industries with fairly clear data ownership rules and could be made more widely accessible by extending the New Deal on Data to existing frameworks. But what of the Wild Wild Web? Fortunately, existing Web companies are coming under pressure to conform to the higher standards imposed on regulated industries.”