“The triumph of consumerism was made possible by the related actions of schools, advertising, and media. Mass-consumer culture integrates consumerism into all aspects of life from birth to death, including, but not limited to, education, leisure-time activities, the popular arts, the home, travel, and personal imagination. Mass-consumer culture captures the fantasy world of people with brand names and fashions that promise personal transformation, the vicarious thrill of imagining the glamorous lives of media celebrities, and the promise of escape from hard work through packaged travel and cruises to an envisioned paradise.”
―
American Education
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