Usually, when I run a free giveaway on Amazon Kindle, I let everybody know about it, as far and wide as I can, using facebook, goodreads and various other social media outlets. So I decided it was time for an experiment. I ran a free book giveaway for a weekend, but this time I did not tell anybody. The result? I got just less than half the downloads I usually get. To put this in perspective, last time I ran a giveaway I got thirty six (36) downloads. I also got one book sale and 260 pages read on KNP. This time, I got 15 downloads. No book sales etc yet, but that might come. Seeing as my downloads and sales are steadily increasing, I think that the result proves that social media does work. But which one works best? I plan on continuing the experiment by advertising free book giveaways on specific media. So I'll use Facebook once to advertise such a giveaway, then another outlet, etc, to try and find which one brings the best results.
So I decided it was time for an experiment. I ran a free book giveaway for a weekend, but this time I did not tell anybody. The result?
I got just less than half the downloads I usually get. To put this in perspective, last time I ran a giveaway I got thirty six (36) downloads. I also got one book sale and 260 pages read on KNP.
This time, I got 15 downloads. No book sales etc yet, but that might come.
Seeing as my downloads and sales are steadily increasing, I think that the result proves that social media does work.
But which one works best? I plan on continuing the experiment by advertising free book giveaways on specific media. So I'll use Facebook once to advertise such a giveaway, then another outlet, etc, to try and find which one brings the best results.