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“A reliable way of making people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.”
― Daniel Kahneman, Thinking, Fast and Slow

“This is the essence of intuitive heuristics: when faced with a difficult question, we often answer an easier one instead, usually without noticing the substitution.”
― Daniel Kahneman, Thinking, Fast and Slow

“I have always believed that scientific research is another domain where a form of optimism is essential to success: I have yet to meet a successful scientist who lacks the ability to exaggerate the importance of what he or she is doing, and I believe that someone who lacks a delusional sense of significance will wilt in the face of repeated experiences of multiple small failures and rare successes, the fate of most researchers.”
― Daniel Kahneman, Thinking, Fast and Slow

“Nothing in life is as important as you think it is, while you are thinking about it”
― Daniel Kahneman, Thinking, Fast and Slow