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“I know of no pleasure more reliable than consuming a great American brand against the backdrop featured in its advertising. Driving a Ford pickup down brown dirt roads. Swigging a Coke on the beach in Malibu. Flying Great West over central Colorado. It's a feeling of restfulness and order akin, I suspect, to how the ancient Egyptians felt watching the planets line up over the Pyramids. You're in the right place, you're running with the right forces, and if the wind should howl tomorrow, let it.”
― Up in the Air
― Up in the Air
“The lines we draw that make us who we are are potent by virtue of being non-negotiable, and even, at some level, indefensible.”
― Up in the Air
― Up in the Air
“Every great corporation does one thing well, and in Marriott’s case it’s to help guests disappear. The indistinct architecture, the average service, the room-temperature, everything. You’re gone, blended away by the stain-disguising carpet patterns, the art that soothes you even when your back’s turned. And you don’t even miss yourself, that’s Marriott’s great discovery. Invisibility, the ideal vacation. No more anxiety about your role, your place. Rest here, under our cloak. Don’t fidget, it's just your face that we’re removing. You won’t be needing it until you leave, and here’s a claim check. Don’t worry if you lose it.”
― Up in the Air
― Up in the Air
Matthew’s 2024 Year in Books
Take a look at Matthew’s Year in Books, including some fun facts about their reading.
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