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Michael E. Porter
“Understanding the competitive forces, and their underlying causes, reveals the roots of an industry’s current profitability while providing a framework for anticipating and influencing competition (and profitability) over time. P. 26”
Michael E. Porter, HBR's 10 Must Reads on Strategy

Michael E. Porter
“Competition on dimensions other than price - on product features, support services, delivery time, or brand image, for instance - is less likely to erode profitability because it improves customer value and can support higher prices. p.32”
Michael E. Porter, HBR's 10 Must Reads on Strategy

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