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Marianne Hudson

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“The old rule was this: CREATE SAFE, ORDINARY PRODUCTS AND COMBINE THEM WITH GREAT MARKETING. The new rule is: CREATE REMARKABLE PRODUCTS THAT THE RIGHT PEOPLE SEEK OUT.”
― Seth Godin, Purple Cow: Transform Your Business by Being Remarkable

16 likes

“The purity of the message makes it even more remarkable. It’s easy to tell someone about the Leaning Tower. Much harder to tell them about the Pantheon in Rome. So, even though the Pantheon is beautiful, breathtaking, and important, it sees 1 percent of the crowds that the harder-to-get-to Tower in Pisa gets.”
― Seth Godin, Purple Cow: Transform Your Business by Being Remarkable

7 likes

“If you’re remarkable, it’s likely that some people won’t
like you. That’s part of the definition of remarkable.
Nobody gets unanimous praise–ever. The best the timid
can hope for is to be unnoticed. Criticism comes to those
who stand out.”
― Seth Godin, Purple Cow: Transform Your Business by Being Remarkable

33 likes