When you spend more time talking to “internal stakeholders” than your customers, you’ve lost the ship.
“Along with yourself, who else really cares about this issue? (That is by far the best way to ask about other influencers and your contact’s decision-making authority without it coming off as an insult.”
― New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development
― New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development
“The future is more than copy writing. The future of marketing is copy igniting.”
― The Content Code: Six essential strategies to ignite your content, your marketing, and your business
― The Content Code: Six essential strategies to ignite your content, your marketing, and your business
“There's something beautifully friendly and elevating about a bunch of guys playing music together. This wonderful little world that is unassailable. It's really teamwork, one guy supporting the others, and it's all for one purpose, and there's no flies in the ointment, for a while. And nobody conducting, it's all up to you. It's really jazz__that's the big secret. Rock and roll ain't nothing but jazz with a hard backbeat.”
― Life
― Life
Chris’s 2024 Year in Books
Take a look at Chris’s Year in Books, including some fun facts about their reading.
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